“I haven’t always loved my lumps, bumps, cellulite…”
Lane Bryant has been making women feel sexy for years, by giving us clothes we can actually fit into. In 2015, they launched the #ImNoAngel campaign, and they’ve been using it to spread the body-pos love ever since.
This year they are breathing new life into the campaign, by sharing messages from women who have learned to love the skin they’re in — just the way it is. They are using a campaign, and raw footage from the women themselves to spread a message — your body is gorgeous. And they’re encouraging women everywhere to join in.
Model, body-pos activist and all around awesome human Ashley Graham is participating:
“The truth is, I’ve got back fat, I’ve got chub rub,” Graham says. “If you live with something for — I don’t know, a couple decades — you kind of just start to say, ‘I love you.'”
“Truth is, you don’t wake up every morning feeling inspirational,” she continues. “The truth is I wake up some mornings and don’t feel my best. I’ve got lumps and bumps in places that I didn’t 10 years ago. Truth is, I have lower belly fat — and I kinda like it.”
When society is constantly trying to tell you there is something wrong with you because you carry extra weight, the simple act of loving yourself is revolutionary. It’s transformative. And it sends a loud message to other women: YOU ARE BEAUTIFUL, TOO. A one-size-fits-all standard of beauty is stupid, boring, and simply untrue.
Another woman who’s joining the #ImNoAngel challenge is Orange Is The New Black Actress, Danielle Brooks.
“Truth is, I have stretch marks. I have always had stretch marks,” she says. “On my arms, my thighs, my tummy. And it’s okay. The truth is I’ve got love handles. It’s taken me a very long time to accept them and love them.
“If you love you, believe me you are helping somebody else love themselves as well.”
In addition to sharing inspiring stories, Lane Bryant is also raising money for I Am B.E.A.U.T.I.F.U.L.™, a non-profit dedicated to building self-esteem and leadership skills in young girls and women. The company is matching donations, up to $100,000, for the entire campaign.
The hashtag #ImNoAngel on Instagram brings up some incredible images and inspiring stories, too.
One of the hardest things I used to struggle with is comparing myself to other women. Worrying about all the places that jiggle and the marks on my body from changes over the years. There’s days where I still struggle with self confidence to feel good about myself. I realised I have cellulite, stretch marks, jiggly bits just like nearly every other woman in the world has. Ive learnt to tell myself ‘I’m Enough and to love myself just as I am’ Everyday I stand in front of the mirror and look at myself and tell myself all the things I love about myself so that my mind doesn’t take over and bully my body. It doesn’t matter what race, what religion, what size we are. We are all beautiful and unique. We all have a story and never know what someone has been through or is going through. Self love has kept me sane! ❤️
The hardest part of my body for me to accept is my back. I've learned to love and accept my belly, my big ole hips, and the bridge on my nose. I've moved past being concerned about stretch marks or cellulite. But my back fat remains an insecurity for me. It has deterred me from buying so many cute dresses and bathing suits. It has been one of my most photoshopped parts of my body when I shoot with brands. To this day, it has still stopped me from feeling fully confident with my body. And although I know these insecurities come from a ridiculous beauty standard that's set in place to convince ppl to buy shit to make themselves feel better/prettier/more valuable in this world…I still don't always feel 100% content with my body. And that's pretty normal because self love is a journey and ppl are emotional and it's gonna be okay because deep down I know that love is ultimately stronger than hate (ugh, cheesy but true!) or body politics or mean ppl who try to capitalize off insecurities. I'm rambling, so here's a pic where I think my back looks sexy as hell and I'm here for all of it. Love y'all! ✨#VisiblyPlusSize | Jeans: @lanebryant #thenewskinny #imnoangel
“It’s time to get out of your comfort zone and fearlessly share your best self. We dare you to capture your true essence – and image of confidence and beauty – then share and hashtag #ImNoAngel,” Lane Bryant explains. “Let’s show each other, and the next generation, what strong, beautiful women look like.”