There’s a new Lane Bryant commercial that you probably won’t be seeing on television, since multiple networks are allegedly refusing to air it. A rep for Lane Bryant told the Daily News several networks refused the ad “as is.”
“I don’t think these models are any more nude than any other models we’ve seen on TV,” she said. “This was not a hard-hitting conversation about body positivity. This was a playful way to engage our women and all women.”
“As part of the normal advertising standards process, we reviewed a rough cut of the ad and asked for minor edits to comply with broadcast indecency guidelines,” NBC said in a statement to the Daily News. “The ad was not rejected and we welcome the updated creative.”
The 30 second spot is a tribute to women who feel comfortable in their skin.
Wonder what edits they’d want? Perhaps removing the breastfeeding child? Maybe side shots of bare midsections are only okay if there’s no fat pinching together. Maybe a voluptuous female form is sexy as hell and made some executives uncomfortable.
“We want our target customer, the industry, and the world in general to conclude that it’s obvious, it’s self-evident, that all women are beautiful and should be seen and celebrated,” Linda Heasley, Lane Bryant‘s CEO and president, told Refinery29 when the This Body ad campaign debuted in February. “Today’s This Body campaign cites the conversation as overdue, unavoidable, and a rapidly progressing cultural (r)evolution, and allows Lane Bryant to continue to be [a] platform for shifting perception.”
Nobody has a problem seeing plus size women on TV in their undies if they’re sobbing in front of Jillian Michaels, begging her to “fix” them. But God forbid we see some women comfortable in their skin — that would be terrible. What kind of message would we be sending? That fat is okay? We don’t want to do that do we? It’s so unhealthy.
Meanwhile, no one cares if that size zero model is eating anything. Maybe she’s not starving herself, but no one gives a shit if she is. Enter a woman taking up space and being comfortable in that space and Houston, we have a problem!
It’s not about health. It’s about billion dollar industries making a shit ton of money off us never being happy with ourselves. It’s about everyone, television executives included, being so used to women of a certain size hiding ourselves that something just seems wrong when we’re not.
Nothing’s wrong. The commercial is gorgeous and shows no more skin than any Victoria’s Secret ad out there. And after being inundated day in and day out with messages that we need to shrink ourselves, fix ourselves (thank you billion dollar dieting industry!) it’s refreshing as hell to see women proudly taking up space and looking damn good doing it.