McDonald’s is celebrating International Women’s Day and the internet is wondering a few things
If you’ve driven past a Lynwood, California McDonald’s today, you may have done a double-take after seeing the Golden Arches.
To celebrate International Women’s Day, McDonalds turned their sign upside-down in one location, changing it from “M” for McDonalds, to “W” for women. They’re also making the change on all of their digital channels, like Facebook, Twitter and Instagram, all day Thursday, and a representative told Business Insider 100 stores will have “packaging, crew shirts and hats, and bag stuffers” to commemorate the day.
— Business Insider (@businessinsider) March 7, 2018
“In celebration of women everywhere, and for the first time in our brand history, we flipped our iconic arches for International Women’s Day in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants,” McDonald’s global chief diversity officer, Wendy Lewis, said in a statement. “From restaurant crew and management to our C-suite of senior leadership, women play invaluable roles at all levels, and together with our independent franchise owners, we’re committed to their success.”
On the McDonald’s website, the company is also highlighting a handful of women who work for the organization, honoring their work achievements in online profiles.
The upside-down logos are certainly eye-catching. But it looks like some heard the company’s statement and thought something about it felt just a little off.
McDonalds: In celebration of women we are flipping the arches upside down.
Or you could give your employees better benefits.
McD: Look it's a W!
Maybe a living wage? Better family leave? A career path forward in the face of automation?
McD: The W stands for women.
— bogwolf (@truebe) March 7, 2018
McDonalds turns the arches over to stand for “women”? Shit, I thought it stood for “welfare” since they force all of their employees on it 🤷♀️
— Egg (@Korithe_Egg) March 8, 2018
This. Empty gestures are empty. How about paying female employees a living wage?— Red State Resister 🌊 (@RedStateResistr) March 8, 2018
Hey uh @McDonalds maybe instead if spending all that money on flipping your 'M' to a 'W' for national women's day you should donate that money to a women's organization or offer free ice cream or something for women. (Also the W looks like boobs so it seems counteractive)
— morgan (@Mmorganathema) March 8, 2018
Me: "I will focus on women that inspire me this #InternationalWomensDay and not on the inevitable terrible pinkwash brand stuff."
Also Me: "I REALLY HATE @McDonalds' PATRONIZING SIGN STUNT AND THE WORLD NEEDS TO HEAR FROM ME."
It's 2018. Let's not pretend scraps are a meal, k?
— Becca Young (@beccatronic) March 8, 2018
Also there’s the fact that the upside down arches don’t necessarily look like a “W” at first glance, and that tons of people might not know what it’s supposed to represent.
Before looking at the image, I really thought McDonalds was turning the arches upside-down to look like a butt to celebrate women and was like, yeah not the best marketing idea. A "W" for "women" makes more sense. https://t.co/LnF4hr7uTF
— Katelyn Caralle (@Katelyn_Caralle) March 7, 2018
So…they're flipping the arches to a w as in "woman"? So does that mean every other day stands for "man"? Looks more like a pair of breasts than a "W" to me. A dumb and cheap PR stunt McDonalds. Stick to your crappy food. https://t.co/cfBJYYbHnf via @Cosmopolitan
— Alyssa ☕️ Gilliam (@Call_Me_Mum) March 8, 2018
McDonald’s tweeted from its own, official account that the company is “proud to share that 6 out of 10 restaurant managers are women.”
Today, we flip our Golden Arches to celebrate the women who have chosen McDonald's to be a part of their story, like the Williams family. In the U.S. we’re proud to share that 6 out of 10 restaurant managers are women. https://t.co/6z88OhjXpO pic.twitter.com/hXfOi3wWQf
— McDonald's (@McDonalds) March 8, 2018
It’s a nice gesture and a step in the right direction. Hopefully, the company watches its social media channels to see what women thought of the idea so they can give it another shot next year.