This Is Your Brain On Hugs

We all know hugs feel good, but why? Science shows the neurological effects of hugs support babies’ emotional and physiological development.

According to a recent Huggies study titled “The Power of Human Touch for Babies,” skin-to-skin hugs can do more than calm a cry or soothe stress. Hugs can help reduce anxiety and stress, improve sleep, and support healthy infant growth.

Recently, Huggies and our Scary Mommy team set out on an experiment to see the science of hugs in action.

Huggies — the fastest growing diaper brand in U.S. hospitals — believes deeply in the Power of Hugs, which is why every diaper and wipe is inspired by a parent’s embrace. The Huggies No Baby Unhugged program helps ensure all babies get the hugs they need to thrive by supporting hugging programs in hospitals and donating diapers across the country. Learn how you can help at Huggies.com.