Fredda Hurwitz, Author at Scary Mommy
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Fredda Hurwitz

Originally from Boston, MA, Fredda left her studies at the University of California Berkeley for an eight-year stint in Paris, starting with the then named International Herald Tribune, Associated Press and Disney Consumer Products EMEA. Her next chapter (22 years long!) found her living, working and becoming a mom in London, working for numerous brands and agencies before moving back to the states as the Chief Strategy & Marketing Officer for RedPeg Marketing in Alexandria, VA.

Fredda has worked on a diverse group of brands throughout her career including American Express, Bacardi, Barclays, Carlsberg, Coca-Cola, Eurostar, FIFA, the International Olympic Committee, MINI, the NBA, Nestle, Yahoo! amongst others, and has had the privilege of working on large-scale international programs, brand experiences and integrated marketing campaigns from World Cups to music tours to fashion weeks to the Olympics and everything in between and beyond.

Fredda has worked on a diverse group of brands throughout her career including American Express, Bacardi, Barclays, Carlsberg, Coca-Cola, Eurostar, FIFA, the International Olympic Committee, MINI, the NBA, Nestle, Yahoo! amongst others, and has had the privilege of working on large-scale international programs, brand experiences and integrated marketing campaigns from World Cups to music tours to fashion weeks to the Olympics and everything in between and beyond.

By Fredda Hurwitz