The retailer gave its products new names based on family problems
While some couples would argue that IKEA has caused a fight or three, the retail giant is attempting to solve the most googled relationship issues by renaming its products. For example, book shelves have a fancy new title: How to impress someone.
IKEA partnered with Swedish ad agency Åkestam Holst to create the witty campaign for the “Retail Therapy” website. Because when did shopping not solve a problem? Utilizing the most frequently Googled family problems in Sweden, the new names reinforce IKEA’s tagline “Where Life Happens.” Let’s see how their common household items are going to bring more peace into our relationships.
“This product’s real name is SVALKA, but right now we have renamed it to the relationship problem you just googled,” the site description for champagne flutes reads. “All to make life at home easier for you. Because life evolves every day and everything, yes everything, can get better.” Kids have finally moved out – pop the bubbly, IKEA says.
Does your partner snore and refuse to wear one of those weird nose stickers to stop it? Not a problem. IKEA’s got you covered with the Hemnes daybed that also has three drawers underneath.
If you’re wondering “how to know if he loves me” then just buy one of these bad boys and see if that special someone in your life is willing to do the incredibly tedious chore of ironing. If so, then you’ve got your answer. If not, they could be like me and love their partner but really hate ironing. #TeamWrinkles.
We didn’t realize IKEA sold exercise equipment, but if you “ate too many Swedish meatballs” then they’ve got a bike that’ll help you get lean again. Considering we’re so close to January (when everyone starts a diet) this could also be titled “new year, new me.”
For those less difficult relationship issues that are still super annoying IKEA has some solutions. For example, if you Google “he doesn’t close the door” you’ll be prompted to buy a white linen candle.
If you’ve found yourself Googling “why men can’t open up” the retailer would like you to consider this handy corkscrew. Of course, you’ll want to purchase some vino to go along with it. I don’t know about you, but in my house wine (specifically port) always helps the fiancé express his emotions.
Here we have, “My son plays too much computer games.” Snip, snip. No more functional power cords! Problem solved.
With 101 items we’re sure you’ll find the right product for your relationship issue. And if not, you and your partner can try putting together a table from IKEA and argue about why it’s lopsided and there are extra parts leftover. Surely the post-fight makeup will heal some relationships wounds.