In the Press –

In the Press

In the Press


White House Taps Scary Mommy — with its Monthly Reach of 100 Million Unique People and 1 Billion Impressions on Facebook — to Reach Moms About Zika Virus

New York, NY – The White House and the number one parenting property on Facebook, Scary Mommy, will be hosting an exclusive live Facebook Q&A today to bring parents the latest information available concerning the Zika virus.

“Millions of parents come to Scary Mommy each week for information, comfort, and support,” said Jill Smokler, the site’s Founder and President. “That’s why it’s a perfect venue for this important discussion, and we’re honored that the White House asked us to host. The Zika virus is scary stuff for parents and future parents, and the best way to cope with it is the way we do everything else here at Scary Mommy: with the truth.”

Scary Mommy, which bills itself as “a parenting community for imperfect parents” has quickly grown into one of the most popular media brands online, in no small part due to its vast social reach. Scary Mommy is the #1 parenting brand on Facebook in the U.S., with over 1.5 million fans and more than 100 million monthly unique people reached on the platform. And according to comScore partner Shareablee, it garners the most total social actions — shares, comments, and likes — and the most social actions per post on Facebook in the family category.

Scary Mommy has particularly struck a chord with younger moms. According to comScore, the site attracts the highest composition of women ages 21-34 in the family and parenting category. In 2015, Scary Mommy was acquired by Some Spider, a media company founded by Vinit Bharara. The company also launched the news and humor network CAFE in October.

“With over a billion monthly impressions on Facebook alone, Scary Mommy is now one of the largest, most passionate social communities anywhere. It is an indispensable resource for parents, and those looking to reach them,” said Vinit Bharara, CEO and Founder of Some Spider. “We’re honored that the White House recognizes the size and influence of our community of parents and are proud to help host this critical discussion.”

About Scary Mommy
Scary Mommy was started by Jill Smokler in early 2008 as an innocent online baby book to chronicle her stay-at-home days with her children. It transformed into a massive vibrant community of millions of parents, brought together by a common theme: Parenting doesn’t have to be perfect. In February of 2015, Scary Mommy was acquired by Vinit Bharara of the media company, Some Spider. Scary Mommy is now armed with a large, diverse set of editorial assets, including video producers, video editors, staff writers, essayists, breaking news writers and hundreds of contributors from around the country. Its in-house studio also produces original video and other multimedia content for its advertising partners.

About Some Spider
Some Spider is a network of multi-media properties that includes Scary Mommy and CAFE. The mission is simple — build iconic brands with amazing content that people love. Founded by Vinit Bharara, co-founder of Quidsi which was sold to Amazon in 2011 and also led by Paul Smurl (former of head of digital at the New York Times), Some Spider is privately held and headquartered in New York City.