All-pink Starbursts are here. I repeat, all-pink Starbursts are here!
Remember when Starburst started hyping packs of the candy that would be all pink? Promising us that we could feel that joy that happens when you open a stick of Starburst and there’s two pink ones, except times six, because this time, all of them would be pink? That day has finally arrived.
The internet asked and the internet has received. Upon seeing the unexplainable cult popularity of pink Starbursts, Wrigley, the company behind the candy, decided to finally release the long-awaited packages of just the pink ones. No more chewing your way through red, orange and yellow chews to get to the real good stuff. Nope, you can have as many pink Starburst candies as you damn well please.
— Starburst (@Starburst) March 7, 2017
Sticks of the pink chews are available for $.99, and full bags retail for $3.19. They’re available at Walmart, Target, Kroger, Walgreens, H-EB, Meijer and Amazon.
And because Wrigley presumably has a competent marketing department, the all-pink packs of Starbursts are only available for a month, which means everyone’s gonna have to run out and buy out every store and Instagram the heck out of them. Because, as we learned from Unicorn Frappuccinos, if you don’t Instagram your food, you probably never even ate it.
“While everyone has a favorite flavor or color of Starburst, pink has always risen to the top for our fans,” Michelle Green, a Wrigley spokesperson, told USA Today. “From memes about relationships to sharing photos of excitement when getting a pink Starburst, over half of all references to Starburst on social media are about pink Starburst.”
Also, before we all run out to buy some of these, can we get a quick round of applause for Wrigley, who chose not to market these as Unicorn Starbursts? #bless.