Parenting

This Slo-Mo Ad Of Babies' Faces While They Poop Is Inexplicably Amazing

by Maria Guido
Updated: 
Originally Published: 

Pampers Pooface from Saatchi & Saatchi London on Vimeo.

All parents are familiar with the “poo face.” Pampers captures it in a slo-motion montage that is inexplicably brilliant, for their new “Don’t fear the mess” ad campaign. Maybe you need to be a parent to love it, but this ad is glorious.

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