Scary Mommy and Toys“R”Us #NoWishTooBig



As parents, we say no quite a bit. No, you can’t go outside in the thirty degree weather wearing a tank top and shorts. No, you can’t have pancakes for dinner after eating them for breakfast. No, just because you bathed yesterday does not mean you don’t have to bathe today if you’re covered in dirt and smell. No, no, no!!

Sometimes, it feels really good to say yes.

Yes, you can have that video game. Yes, you can get that stuffed animal. Yes, I’ll buy you that toy.

Unfortunately, many parents aren’t able to say those yeses, much as they may want to. And there is no time that’s harder to face than during the holidays.


For the last ten years, Toys“R”Us, Inc. has partnered with the Marine Toys for Tots Foundation to spread holiday cheer to some of the 16 million children living in poverty in the United States. Through in-store and online fundraising and awareness campaigns, Toys“R”Us has raised over $31.6 million and collected 3.75 million toys for Toys for Tots. The program is also supported by the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc.

This year, NBA Legend Shaquille O’Neal joins the campaign, donning his holiday alter ego – Shaq-A-Claus – to encourage customer donations and help make even more wishes come true for kids in need. As part of this year’s program, Toys“R”Us has introduced a series of #No Wish Too Big initiatives designed to inspire families to join Shaq-A-Claus in paying it forward through Toys for Tots. It’s just fantastic, and I encourage you to get involved.

Now for the really amazing part…

Inspired by the many stories of the Thanksgiving Project applicants, Toys“R”Us, Toys for Tots and we at Scary Mommy have joined together to help continue to make this holiday season easier for mothers and families in need. To help them make their kids’ wishes come true, together, we’re providing one hundred $250 gift cards to Scary Mommies who need it most. That will make an awful lot of kids very, very happy come Christmas morning, and I wish I could be in all 100 houses to see their faces.

Even more amazingly, three very special Thanksgiving Project families will be the incredibly lucky recipients of a once in a lifetime $1,000 Toys“R”Us shopping experience. ONE THOUSAND DOLLARS — can you imagine the impact that will have on those children and their parents? I get chills every time I think about it.

Each of the 100 $250 gift cards will arrive in the mail within the next week (recipients have already been notified to be on the lookout), and next week, the three families will be receiving the shopping experience of a lifetime. I can hardly wait. If you haven’t heard from us and need help with a present for your child, you can apply for a gift through Toys for Tots here.

A million thank you’s to Toys“R”Us and Toys for Tots for their support of Scary Mommy Nation and their commitment to helping kids and families in need. You can learn more about the program here, get your kids involved here, or find out how to donate a toy here. Be sure to follow along with their social media channels below, too, and help spread the word. Because every child deserves a Merry Christmas, and every mother should be able to provide one.

TRU Logo - New - High Res

Toys “R” Us on Facebook

Toys “R” Us on Pinterest

Toys “R” Us on Twitter


The Scary Mommy Community is built on support. If your comment doesn't add to the conversation in a positive or constructive way, please rethink submitting it. Basically? Don't be a dick, please.

  1. Kim Ahern says

    All I can hear at the moment is the swooshing of the blood in my head in time with my heartbeat. I'm thinking its shock…. I can't believe it…and I can never repay your kindness enough. Thank you, Thank you, Thank you!

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  2. Lacey Heald says

    omg thank you so much! It was such a huge help at thanksgiving but this is just amazing. I can't even explain how much of a help it is. You are the best Jill, you really are!!!!!

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  3. says

    Jill, you are an absolutely amazing lady! You have inspired so many people and helped so many as well. Congratulations on getting Toys R Us on board to make those families’ holidays special!

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  4. Mychelle Powers says

    Jill, you have no idea what this means to me! I am still off work because of a very nasty surgery, and my daughter’s birthday was December 7th. There was no money for presents. I am a scary mommy at heart, because I have been up trying to paint dragons and Japanese symbols on the living room walls to turn it into a karate dojo (sort of) for her because I felt so bad about the birthday situation. Shes loves karate, and since our furniture got repossessed 3 weeks after my surgery, turning the living room into a dojo is no big loss. I will send you a picture of the room when I am done-don’t laugh-it is a true labor of love! I paint a bit and rest my stitches, paint a bit and rest my stitches…Thank you so much for everything! It is horrible to say, but I was actually dreading Christmas after managing to live through the sad birthday situation. My heart is full again thanks to you! I will keep in touch! Through the power of love you have lifted many burdens from my heart this Thanksgiving and Christmas. Wishing you the happiest of Christmases, Mychelle Powers

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  5. Joanne R. says

    I am literally sitting here in tears and goosebumps! My husband and I were just talking last night, wondering how we were going to swing bills and house payment this month, let alone Christmas for the kids. You were our miracle for Thanksgiving and you, along with Toys R Us, really came through for us for Christmas. I seriously don’t know how to thank you for all you have done to make this time of year a little easier and less stressful for us. You are a real angel!! All I can offer is a thank you!!!

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  6. Veronica says

    You are an amazing person to help so many people. I have not been this happy or excited in a long time!!! I have worried over Christmas everyday. My daughter does a count down, and instead of it being happy I was worried about not being able to get much if any. My family and I are so grateful. You are an Christmas angel to our family, and we are for ever grateful!!!!!

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