The mom blogosphere has been all abuzz lately with posts imploring bloggers to “know their worth.” Liz of Mom-101 initiated the dialog with her post entitled, “Nothing in life is free. Except, it seems, a mommyblogger.” She asked her readers to take charge and turn down offers of product and giveaways in return for blog space, stating “Even if you’re just starting out, even if you have 10 readers and two of them are your toddler twins, your time and effort and endorsement are worth something.”
I agree wholeheartedly. Your blog is your space in the world wide web– the only place that you get to make each and every decision. I ignore 99.9% of the pitches that make their way to my inbox. It’s insulting to be addressed by Ms. Scary and even more insulting for people to think that I would be willing to dedicate my time and energy for some crappy product in return. No, thank you. I’m worth more than that. And so are you.
But… You have to start somewhere.
I think it’s naive to think that the overall mommy blogging community has all that many options, especially when you are starting out and have “10 readers, two of whom are your toddler twins.” The climate is not the same as it was five years ago. There are thousands of blogs competing for the same ad space and the same opportunities. It takes time to become established and respectable enough to be able to demand actual money for your time and effort. And before you do, you need to get some experience under your belt. And that experience? It doesn’t pay all that much. You have to start somewhere.
I have been paid (well) for my services as a blogger, and I have worked in exchange for product. You know what? The box full of cake decorations that will last me for the next decade and pricey vacuum made me far happier than the money that I worked my ass of for that went towards gas and groceries. Yes, money is a great thing. In fact, I really could use more of it right about now. But, I don’t think there is anything wrong with supplementing that with a product here and there. I’m sorry, but free stuff is fun, and I like being able to pass it on to my readers.
So, yes, know your worth. Pick and choose what works for you. But, you don’t have to feel badly if you are willing to post a giveaway without getting too much in return. At least, I don’t. As long as you are behind your decisions, that’s all that really matters. To me, I mean.
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{ 100 comments… read them below or add one }
Yes! This is my take. Everyone has the ability to weigh the pros and cons here. Obviously I hope those decisions aren’t made lightly, but ultimately they are personal decisions based on individual situations.
The last thing I ever want to see is one big unified blob of mommy blogs anyway.
.-= Maria´s last blog ..go your own way =-.
When I started in 2005, money making and product were far from the minds of bloggers. It’s taken a bit of getting used to to get into that mindset. I had NO CLUE my blog was worth as much as it is (but I learned fast). I’ve been paid and I have gotten product. And because I have am TRULY a fan of the products I’ve worked for and enjoyed the product I’ve recieved, I’ve been pretty happy with the arrangement.
I think you DO have to start somewhere. But I also think that you have to listen to what you really think and feel. If it makes you happy to get a box of detergent in exchange for a review, my opinion is…why turn it down just because someone else thinks you should?
As long as a blogger is happy with the arrangement, walks in with their eyes open and is doing it out of a genuine enthusiasm for the brand and remains ethical to themselves and their readers…I don’t think an offer need to be rejected just because there isn’t actual money involved.
The old adage holds to me: your space, your decision.
Just be ethical and true to yourself or your space might turn into a place you don’t overly care for in the end.
:)
P.S. GREAT post, “Mrs. Scary”. (hehehehehhehe)
.-= Loralee´s last blog ..Well, THAT was a harrowing TWO DAYS y’all. =-.
I am have just begun blogging and I am behind on some of my posts. I am always looking to improve my blog, but I know it will take a little time. I have to agree with your post. I hope one day I can be able to say I got something free for blogging about it! (And I would really like the Wilton Bakeware. I left a comment and tweet about it a couple of days ago. My fingers are crossed.) :)
.-= Stephanie´s last blog ..Mother’s Day 2010 =-.
My purpose for blogging is not to earn money. However, if an advertiser wants to place an ad on my site (and thereby implying my endorsement), I’d like to get a little compensation for it. Just a little–I’m a small blog. However, why is space on my blog any different from space on a newspaper page? It’s taking space on *my* medium.
I agree, receiving a sample product has been wonderful. Money is not the only form of payment. I received one product from a company that I absolutely love that I never would have thought to buy myself. That product has been invaluable to my life. I’m thrilled I received that instead of money.
Mom101′s article was very well written and well-argued. I love her point that mothers often sell themselves short and do not realize their full worth. Self-esteem and self-respect is important, not just in the blogsphere, but in life; if we do not value ourselves, then who will?
.-= Michele – The Professional Family Manager´s last blog ..Avoid Garage Sale Hassles: Earn Money by Donating =-.
AMEN! I’ve been reading all the associated posts, prompts and perspectives with alacrity and have stayed mum until now….
To my view, ultimately, each blogger’s decision is her own on how to respond to these queries. How challenging is it to simply say “No, thank you,” or hit the delete key to unwanted reciprocal link/free ad/blog unrelated solicitations from the outside? Just as easy as declining the Venezuelan/Abu Dhabian/Croatian Uncle who’s passed and left me all sorts of finances simply for the quick sharing of my bank account number…
It’s an in-box, and things arrive. I’m not offended by the desire of folks seeking to spread their word on their stuff or services…nor am I affronted by their wishes for highlighting it for “free.”
Like you, I’ve been VERY fortunate in getting compensation—product and profit—via my blog, but I certainly don’t accept all profferings. Conversely, if an opportunity to mention something that might be of interest to my readers presents (e.g. a cool twin related product or service) and no $ is offered—perish the thought—I may share it willingly…and quite literally, freely. My blog is mine…it’s my choice. :)
I’d never resent anyone—Mommyblogger or otherwise—for their willingness to do anything they wished on their blog. If someone wishes to consider only outside interests paired with some remuneration, aces. If they feel receiving compensation of any sort sullies their integrity, aces.
Bloggers who accept solicitations for no $$ are not a threat, they’re exercising their web-given right. My mantra is simply blog and let blog.
.-= Cheryl´s last blog ..Saturday-Sunday Snapshot: We Can See Clearly Now… =-.
I like your mantra. :)
I haven’t had much experience in this realm, but enough to know you really need to be scrupulous.
I am very thankful for 4 years in ad sales and knowing what questions to ask, because unfortunately flattery does get some of these guys farther than it should.
Great post!
.-= Ann’s Rants´s last blog ..The Wheels On The Bus: A Guided Meditation =-.
I JUST drafted a post about this exact topic! The whole review/giveaway/PR business IS such a major part of the mom blogging community and I have have learned so much since I started blogging. The bottom line? Bloggers DO need to know their worth. Period.
And you’re right, we all have to start somewhere but bloggers need to remember that it’s ultimately THEIR blog and should NOT become a billboard for everyone else…
My post will go live Tuesday and I’ll be linking back. ;)
.-= Theta Mom´s last blog ..Toile Tales Etsy Review and Giveaway =-.
Looking forward to reading your take!
I think it takes some big stones for a company to ask for free advertising. A cool product, sure. Works for me. Nothing but the promise of (hopefully) some traffic? Probably not, unless I truly believed in what they were offering and would spread the word otherwise.
.-= LZ´s last blog ..Happiness =-.
As I’m quite a small blog, I don’t get that many offers but I have turned down most of the ones that have come my way because I either don’t like the product or can’t see that my readers would.
I have no problem with other bloggers that promote things either for free or getting paid for it as long as they feel that it’s worth it for them! Great Post.
.-= Emma´s last blog ..Bits & Bobs =-.
Ms. Scary,
After much consideration, I have selected you as a candidate to accept my children for free in return for picture updates on your site. I believe they would benefit from your humor. As you can imagine, many people were researched prior to this offer, but your children appear to be the most happy and well adjusted. From your entrepreneurial endeavors on Ebay, I trust that you have the financial know how to take on the opportunity to enhance the love in your life with more kids. I also believe your writing will greatly benefit from their youthful exploits.
Please respond as quickly as possible as there are many others willing to take on this great opportunity.
.-= Melissa´s last blog ..You Might Have a Problem When (the blogging edition) =-.
I have nothing witty to say, but I wanted to note that I literally laughed out loud. :)
p.s. no one has offered me anything!! Even hookers are offered $10 for a bj, geez! talk about knowing your worth…
.-= Melissa´s last blog ..You Might Have a Problem When (the blogging edition) =-.
I don’t really intend to do reviews or have ad space – I just don’t see myself getting that dedicated to it, my blog is my thought space so I’m not that organized with it. I’ve heard/read that when a company gives you a product for free so you will review it, you still have to pay tax on it. The company is legally required to keep track of it’s product inventory and someone has to pay tax for it even if it is not technically sold. I have a feeling that is usually the blogger. Whereas, if you receive less than $600 from a single source, there is no tax ramification for the blogger. Don’t get me wrong, you’re still getting a good deal on a $400 vacuum if you just have to pay 30-someodd dollars in sales tax for it (unless it is taxed the same as a prize then it’s considered “special income” and will be $80 something in taxes) . I’m just saying, that accepting products to review isn’t necessarily free for the blogger.
I would love to hear the actual answer on this: Have you had to pay taxes on items you received for free to review?
.-= Cranky Sarah´s last blog ..Me without makeup: Status Quo =-.
Oh, crap. No, I haven’t. You don’t work for the IRS, right?
Yes, yes, yes. I was so stoked about my first PR request, I really thought nothing of it. After a couple reviews and giveaways, I realized that it just wasn’t me. I didn’t want to write about products, I wanted to write about my life. If that means I don’t get paid, so be it.
But I still go out and support my bloggy friends when they have their reviews and giveaways!
Whoever said “Blog and let blog” is right on the money. :)
Your site
Your rules
I’m not a believer in what ‘other’ people think you ‘should’ do
And free stuff?
That trumps all!
JT
x
.-= jenny talia´s last blog ..primpin’ =-.
I was pissed that people weren’t knocking down my door to pay me right away after I began blogging. I mean, my site is so much fun and so perfect. Why didn’t other people see that, right? I then had this big talk with the Barefoot Foodie, and she explained how much work it is to whore out your blog. Boy, she was right. To get the readers that you need to sell space is a full time job. And since I already have a full time job, I just begged my friend to put her ad on my blog so I just appear to big time. This way, one day, when I am big time, some advertiser will think I am cool. She pays me in beer and wine for the space. I pretty much think I have it all worked out. What do you think?
I think that sounds like an awesome plan. Wine and beer works for me. :)
I definitely think that “know your worth” is a great message and what I took away from Mom 101′s post is that many mommybloggers don’t. Because it makes no sense to sell your space for a link exchange. No one is worth that little.
.-= Marinka´s last blog ..Home Alone =-.
I love your thoughts on the subject. I personally love writing product reviews as much as I love writing serious pieces. I used to do it professionally so I find it fun and challenging to make them entertaining as well as informative. However, after getting my feet wet by reviewing some products that definitely were not worth my time, I have made the decision to be more choosy about what I say yes to and only accept offers that are worth my time. It is a lot of work to create a quality readership, and companies need to respect that. Thanks for a great piece!
.-= Kisha Floren´s last blog ..My weekly recap is up at TVgasm! =-.
Here is the other side of the coin for all you mommy bloggers out there – a side of the coin I think needs addressing.
Speaking as someone with somthing to offer, something to sell(I’m talking small scale – not giant corporations here), who has done giveaways on blogs – WE TOO know your value. Some of you, (Ms. Scary included) are valuble. When we do giveaways (or a “review” – where we give you the product to use personally and you write about your the experience) on blogs like yours our traffic does turn up and we do get a few referral orders. In return, you get to give away(or use personally) something for free – and giveaways spread like wildfire in the blog-o-shpere – so lots of readers come your way. If they like you – they stay, and you have another reader(your money-making leverage). Win Win. A few readers for you, a few orders for me. Just understand this – becoming your reader is free, my products are not – so you the blogger, will always get more out of a giveaway than I will – people don’t have to spend any money for you to benefit.
Some of you, who ARE just starting out, are not valuble yet and you need to realize that.
If you think it’s offensive when someone dares to ask YOU to spend YOUR time and YOUR blog space on a giveaway that you get “nothing” out of … Chew on this – I’m asked at least twice a month if I can be reviewed by one of you ladies on the “just starting out” end of things.
Basically, what I’m reading is this – “Hey, I don’t have enough readers to do a real giveaway per se – but my kid has a birthday this month so can you please spend your time, money and talent making me a free birthday party package? Then you can sit nervously waiting for me to post about what I think of you…. who doesn’t love being judged by strangers for free? Don’t worry – all of my ten readers (including my twin toddlers) will read about it. I’m sure when Suzi grows up and has kids of her own in 20 years she will TOTALLY order from you!”
Please just keep in mind that EVERYONE’S time is valuble, not just mommy bloggers’ :)
I always knew there was a reason that I liked you so much, Michelle.
You are brilliant.
Thank you for weighing in. It is rare to hear from the “other side”, but your message is definitely one that the community needs to consider before it decides to initiate yet another quasi-controversy.
xo
.-= Mayhem and Moxie´s last blog ..Pregnancy Might Really Be Making Me Smarter, And Possibly Thinner =-.
I agree with this 100 million percent Michelle. Maybe a little more.
“Free samples,” especially from small businesses are not free.
.-= mom101´s last blog ..Drastic inboxes call for drastic measures =-.
I totally agree with you, Michelle. In my haste to weigh in, I accidentally hit the wrong ‘reply’ button. FAIL. Anyway, my comment is outside this thread below. Thanks for providing the other perspective in this debate.
Yes, yes, yes!! Your point is SO valid. Thank you for reminding us of the other side.
And, for the record, I think you are insanely talented and cannot imagine planning a party now without you.
I totally agree with you Michelle!
I am a small business owner and a blogger. I have grown my business mostly by having bloggers review my products. However, I am very quick to promote those who promote me. I will give shout outs when needed. I have their buttons displayed on my blog. I am very thankful for their help.
I have had a few bloggers approach me with the kind of pitch that you mentioned, where basically they are looking for a way to get a free party.
Some reviews done by bloggers have resulted in me advertising on their page. I am very thankful for the relationships I have built with the bloggers who have reviewed for me :)
I am still the big cynic here. Very few bloggers make “real money.” You can attribute this to a host of reasons.
1) Most bloggers don’t have that much traffic and if you don’t offer access to eyeballs advertisers have limited interest.
2) They can’t provide real demographic information about their readers. They might be able to say that Aunt Tilly is nice and they think that the other 100 are smart, but they don’t know much beyond that.
3) A bunch of rank amateurs give it all away for free. If you want a crude comparison it is like putting out for any man/woman who makes a pass at you.
That is the short list, but it could easily be expanded and turned into a whole post. So while we can run around and say that your time is valuable the truth is that it is hard to prove to others that it is worth anything substantial.
.-= Jack´s last blog ..Somebody To Love =-.
I think that sounds like a good post. :)
I put together a short reply. Nothing earth shattering, but should you be interested you can find it here..
I love this post! It’s a fine line and as you say, you have to be comfortable with your decisions. I shut down a blog where I was literally working my ass of trying to write content in exchange for things like a bottle of lotion and vitamins. Now, I’ve started a new blog and don’t even have ten readers yet but I learned a lot of lessons and know what I’m willing to do/write/etc. going forward.
i started blogging years ago, under a different name. then, i only wanted a place where i can express myself and not worry about my mom picking the lock of my diary.
i have to be honest. now, i constantly dream of the day that i can review products and pass them on as giveaways. it’s a sign of trust when people take your word for it. i know i’ll get there someday. once i pass that hurdle, it wont take long before i get paid to advertise their products, right?
.-= cheri´s last blog ..a child’s hug =-.
Geez I have been thinking so much about this! This is my first year really going for it…making money off my blog to support my family.
Personally, I think bartering is the best! I love my rain barrels, play kitchen and garden seeds just as much as cash money.
I believe as long as you set your own standards and practices and then honor them, you’re good. There are a million different models out there. Pick one and rock it out.
.-= dig this chick´s last blog ..hump day nuggets: sow grow =-.
Yes, yes, yes. I completely agree that each blogger needs to know his or her worth and that they need to know what they are and are not willing to accept in return for a review or a giveaway, etc. I’m still fairly small. Most of the pitches that have come my way I have turned down mostly because it was clear the person hadn’t done their research or because the end result wasn’t beneficial to my readers. My readers are parents and I want whatever I’m doing on my site to benefit those readers. If I’m going to agree to a review of a product I want it to be a product that I’m willing to stand behind and one that would be of some benefit to my readers.
It is hard to know your worth when you are just starting out, or when you aren’t a big name blogger but it is okay to say no. It is okay to say, “hey, I’m worth more than that, show me some respect.”
.-= Lisa´s last blog ..The Perfect Saturday Morning =-.
I liked your opinion and I happen to agree. But my question is how do you get these the ‘good’ product to come to you like the vacuum and the cake stuff? Did you search them out? Are you are a list somewhere or did the come to you and if they came to you, how did you do that?
They came to me. I don’t know what the hell list I am on, but I do get 25-30 requests a DAY. Most are crap— people asking for promotion and offering me nothing in return. Some are decent and some are awesome. Depending on my mood and schedule, I may take up either one of those two.
i totally agree. do what works for you! :-)
.-= MommyNamedApril´s last blog ..Flashback Friday. The Brother Edition. Since He’s Pretty Much My Biggest Blog Fan and The Best Brother Ever. =-.
I must be doing something wrong because I have been writing since 2006, actually before and have never had anyone inquire about ad space. I do aspire to be dooce but realize that is not very realistic, despite my best efforts, given my current 35 daily readers :).
I think it will be really interesting to see where the blog ad space goes in the future. With savvy companies like Google directing the future of the Internet, I think there is so much more to come we cannot even comprehend yet.
At this point, if someone wanted to advertise on my site (I would be flattered), if I agreed with the product and there was something in it for me, I am quite sure I would do it.
.-= Alecia @ Hoobing Family Adventures´s last blog ..The Many Hairdos of Belén =-.
Well, I am one of the few blogger out there who is payed, not by ads but by the company that hosts me (MSN.ca). I feel incredibly blessed by the arrangement which allows me to write and makes me feel that my writing does have some value . Not only am I too darned lazy to write for no monetary payback, but I am a journalist and this is my JOB so I don’t like to give it away for free. That said, I am amazed and appalled by how many talented women are either writing for free and/or are compromising themselves by endorsing products without being upfront about it or mentioning it so many times in a day that I turn off their Twitter feed. The more product reviews/free trips/ cups o’ coffee a blogger gets, the less I trust them. In the end we can only vote with our mouse (which is why I’m here on Mrs. Scary’s site).
I am still using and loving my Wilton supplies, as well as the rice multi-cooker and a dozen other amazing products I’ve been sent for review. Yes, sometimes a product is just as good–or better–for me as cash because money will almost always go towards the boring necessities. I think a little bit of both (as long as it’s worth my time) is a good thing.
.-= Lolli´s last blog ..How Do You Feel About Your Kids Being Online? =-.
Absolutely- the important distinction is knowing what you’re getting into. Hosting a giveaway or writing a review post about a product is a very different thing than launching a campaign for a company without being properly compensated. What’s “worth it” to you could be a different thing entirely than for someone else. Most of the bloggers who are ticked about this stuff are also professionals (writers, PR, marketers, what have you) and the harsh reality is there are tons of mom bloggers who don’t aspire to anything more than a fun hobby with some perks who will jump at the chance to run someone’s widget for a free bottle of detergent. It’s not unlike any other industry in which there is always someone younger, hungrier, more willing to work for pennies than you.
.-= Naomi´s last blog ..Triple Play Weekend at BBX! =-.
“What’s “worth it” to you could be a different thing entirely than for someone else.” Exactly. :)
What happened to the good ol’ days when bloggers would spend their own money on aprons and Target gift cards in an attempt to increase traffic???
Or was that just me?
.-= Mama Kat´s last blog ..Middle Child Syndrome…It’s Real…And I’m Not Helping =-.
Ha – they aren’t gone forever, Kat . . . I’m still in that group! ;)
I’ve never pitched a company . . . I’m too chicken and afraid they’ll say no.
I’ve been pitched once — and received a totally awesome copy of The Princess Bride COMPUTER GAME. I rocked that game. ROCKED it, I tell you.
Do I have ad space available? Um, yes. . . only because I’m hoping that sometime, outside of my dreams, someone will decide they like what I do and want to buy an ad. . . at which time I will be heading to Starbucks for a Chai Latte (a VENTI size, mind you).
.-= Rachel – Following in My Shoes´s last blog ..Dear Face … =-.
Or, giveaway diamond earrings that their husbands bought them? Not that I would ever do such a thing.
Haha, but those diamond earrings are why I am here on your blog and once I was here, I was hooked! So it may be worth the effort to shell out some of your own cash for giveaways. I am thinking about it……….I have never done a giveaway. But I receive my very first “promotional item” but no one came knocking on my door. I have friends in low places. :) I can’t wait to blog and review it! It is awesome! Right now I am okay with being a the lonely bottom blogger. I blog for friends and family (and to show off my 2 kids).
Jill (I have 2 copies of this reply……..the first one went in the wrong space, sorry)!!
LOL, well, then they were worth it. I’m going to have a tough time topping that one!
Hm, I think we’re talking about two different things here? (Wouldn’t be the first time I’ve confused people!)
My post was about an RFP I received asking for a major advertising promotional program that they told me mommy blogggers were thrilled to do for them (the word was “help out”) for free. That included sending dedicated emails, tweeting and using FB status updates, and devoting sidebar space to advertising banners and widgets.
This was the “time and effort” I was talking about. It had nothing to do with reviews or product giveaways.
I don’t think you need to “prove your worth” as someone who is capable of putting a banner in your sidebar; especially if the company approached *you*.
Now, if you’re talkng about proving your worth as a writer and someone who can build and engage an audience… I can’t imagine why you even need sponsors for that. You write well by writing well. Whether it’s about your psycho cat or the funny things your kids say or the awesome laundry detergent you discovered on your trip to Canada. If you want to write well about some product that came for free in the mail by its manufacturer, go to it mamas! I love that the blogging platform lets all kinds of people do different things with it.
But…BUT…
I want to be clear that I have never suggested that people demand money to write product reviews. That goes completely against everything I believe in and I don’t think it’s a path to any sort of long-term success.
.-= mom101´s last blog ..Drastic inboxes call for drastic measures =-.
No, I totally got what you were saying and respect you and what you have accomplished immensely.
And, I agree with you for the most part. The only part I disagree on is the notion that new/inexperienced bloggers have the luxury of picking and choosing as much as they might like. Not everybody has advertisers and PR reps banging on their doors, there just aren’t enough to go around. But, it is all about knowing- rather, creating your own worth. If you don’t believe it, nobody will. I think the balance is just understanding that not every blogger feels the same worth. And, that’s ok.
And, I’m with you on the product reviews as well. 100%.
.-= Scary Mommy´s last blog ..Should mommy bloggers be paid? =-.
We are actually in total agreement! (Ha, I knew I liked you, Scary Mommy!)
When I first wrote this post http://www.mom-101.com/2009/08/what-are-you-worth-as-blogger.html I asked “Are all bloggers the same value to marketers? No more than George Clooney is worth the same to a movie studio as Pauly Shore. But all bloggers are worth something.”
Reviews and giveaways and free trips (which is compensation) all that stuff aside, if a marketer approaches you to engage in a big promotional program and post their widgets all over your blog, then your price shouldn’t be 0.
.-= mom101´s last blog ..Drastic inboxes call for drastic measures =-.
You are very wise :) and definitely one of the smartest bloggers ever! I have never done a giveaway. No one has asked…and I haven’t pursued. I think blogging is so fun. I know, personally, I think the bloggers that do giveaways about things like yogurt and cereal kind of annoy me. I don’t love going to those sites. Some people might love that stuff. : ) Whatever floats your boat : )
I am excited about your cake decorating kit! I think you will have so much fun with it.
.-= Life with Kaishon´s last blog ..katelyn and jacob {little lovies} =-.
Im trying very hard to get somewhere with my blog…I can’t seem to find a break anywhere. Maybe I have just chose the wrong topic!
Great post!
.-= Nicole´s last blog ..A VERY Happy Friday, Thank’s To The Wiggles Shop! =-.
I think getting free stuff is fun. I won’t give a good review of something if I don’t like it though. And I like entering other’s giveaways (like your Wilton one of course) because my kids may get something I can’t get for them otherwise.
.-= S Club Mama´s last blog ..my new love =-.
I totally agree with you, Michelle. We don’t have a warehouse of diapers or toys or whatever it is sitting there, ready to be shipped out at a moment’s notice. We are also a small business, and when we create a “free” sample, there is nothing free about it. It takes us literally hours to make. We launched because my husband lost his job back in September, and so we have to also figure out a way to come up with the shipping costs while balancing the essentials of our household, like paying our mortgage. We have 100% respect for the bloggers we work with because they are so valuable, both to us and to their readers. We have tons of respect for Jill (Scary Mommy) also because she is no nonsense and an awesome writer who we had been following/reading for awhile before we contacted her; and we are grateful that we were a part of that 0.1% that she agreed to work with.
We totally appreciate the bloggers who contact us and want to work with us, but whose followings aren’t large enough yet. For us, we can’t afford to do it, but we never slam the door shut because you never know who is going to be the next Scary Mommy down the road. Thank you Jill, for this interesting topic that is something we are following very closely.
Megan, your review/giveaway was seriously my favorite one ever. The way you managed the entire experience was so professional and fun and extraordinary, that I continue to sing your praises daily. Everyone who walks into my house is directed to the built-in that houses my painting– I am in love with it! You guys are so talented and so social media savvy and it was an absolute pleasure working with you.
.-= Scary Mommy´s last blog ..Should mommy bloggers be paid? =-.
I don’t think that anyone should start a blog and think “This is my new job and I am going to make money out of it”. Because the people who do that produce a different sort of reading material than a blog which is written from the heart.
Some people think that the fact that they started up a blog and started typing makes them a “writer”. But simply having a blog doesn’t also equate to ability.
Marketers on the other hand, don’t care for your talent as much as your audience. And different blogs have different size audiences – as you’ve already saliently pointed out.
My overall opinion is – in total agreement with yours – that if you want to work in marketing via your blog, then by all means, calculate your “worth”, and be discerning about who you want to endorse, and what you expect to get paid for it. But do accept that you won’t start out at top dollar.
.-= pixielation´s last blog ..In which I try, and fail to beat Pygmalion =-.
Well said!
ugh, I went and read all those articles. I like your article and your point of view best…I agree we need to have worth. I have been approached and have done 1 giveaway for a toy that I didn’t get anything for…just my readers won a set. And I just posted my second giveaway a 50$ gift card to the CSN online stores….now I didn’t get anything for this either…but what a fun thing to give my readers. I haven’t noticed my numbers jump when I have done either of my giveaways…I amjust a little old blog and was excited to give something to the people that tkae time to read and comment….but now I feel guilty that I am not helping mommy bloggers in the big picture. Guidance…I need guidance. Help!
.-= Sarah @ For the Love of Naps´s last blog ..A Thank You to My Readers! GIVEAWAY! =-.
Sarah, I wrote the same to you on my blog too – don’t feel bad for a minute! If you feel the giveaway is of value to you and your readers, by all means go for it. My personal challenge is bloggers posting valuable advertising or promotional material for free (banners, widgets, sending emails to subscribers)–but everyone has their own line they have to draw.
You don’t need to feel badly AT ALL!!! It’s YOUR blog! And, I have absolutely hosted giveaways and received nothing in return. I will say, that those things never seem to increase subscribers or pageviews the way I hope they will, but I don’t see anything wrong with them at all!
.-= Scary Mommy´s last blog ..Should mommy bloggers be paid? =-.
I don’t like to read blogs that are only about products. Especially when it’s clearly known that those products were given for free or that the blogger was paid. I want to know that a review is real and not just an exchange for money/merchandise. I find many blogs very hard to believe, and to be honest, their reviews don’t have a chance to influence my opinions at all. I know it’s all just sell-out.
HOWEVER (before the hate mail comes in), I do think there are many blogs that do a great job of balancing product promotion with actual interesting content. Scary Mommy, you have a nice balance. Most of the time, your readers experience your ups and downs and laughs of mommyhood. Because you come across (and probably are) so genuine, your product reviews are believeable. And it’s obvious that your blog has more purpose than just sell, sell, sell.
I just started blogging in January. I have small readership, hovering around 20-30 readers. So far I haven’t even added Ad Words to my blog. I’m afraid of looking like I’m trying too hard. My blog is entirely for fun right now and I’m fine just waiting to see where/how it grows. Maybe one day ads will make sense on there. But I definitely don’t want to sell out completely.
You know what? I really appreciate a blogger of your stature writing this. Yes, yes, yes. I hate the whole looking down on people who don’t do what “we” (whoever “we” is) think is right. I agree that bloggers should be paid more often, absolutely. But there are no absolutes in life—or in blogging. I tend to accept pitches that interest me and/or that I think will interest my readers and that I think are worth my time, be it monetary or because of the voice it gives me. And, honestly, that Voice is sometimes worth far more than money.
.-= Stimey´s last blog ..Things About Jack’s Birthday Party =-.
Yes, yes, yes!! Your point is SO valid. Thank you for reminding us of the other side.
And, for the record, I think you are insanely talented and cannot imagine planning a party now without you.
.-= Scary Mommy´s last blog ..Should mommy bloggers be paid? =-.
Bartering with products/services for products/services has been around since civilization itself. Why should the blogging world operate any differently? As long as the blogger feels that they are being adequately compensated via product/service, who am I to tell them they must demand cash instead?
That said, I hate to see people sell themselves short. So beware and etc.
.-= thepsychobabble´s last blog ..It’s not that =-.
Okay my blogging started out as a family blog and has grown into a book review/and etc.
I’m only up 150 followers and there are times I get asked to review and other times not. I’ve been happy with my progress and I try to keep it my space and what I want to do. I had the most comments when I did give away a amazon GC. But then I have had the support of the book bloggers. Somes times I would love to be as big as Christine( datestodiapers) because she in my area, but other times . I’m happy that I have made some friends ships with some of the big bloggers like Lolli, and Angie.
My blog + kids + Books= my space
Speaking from a Dad’s perspective, I don’t see the big deal about making a few pennies from blogging. I mean, we put all this time into our blogs as hobbies, so a little compensation is just icing on the cake!
.-= Chris´s last blog ..Rotavirus: Surviving Natures Enema =-.
I feel like a radio caller “First time caller, long time reader.” yeah…long time reader, first time commenter. I really enjoyed your take on it Ms. Scary (you just know that’s going to stick around) In fact, I crawled out of bed, got off my iphone and grabbed my computer in order to comment.
The computer I got free because of my blog. And I’m about to take a trip to NYC because of my blog. And honestly, if it hadn’t been for bloggy bootcamp at which you, Ms. Scary spoke so elloquently I wouldn’t have had the foggiest idea of what to do when those oh-so-strange pr pitches showed up in my in box.
My time is worth something. And I am working on growing my blog. Right now it’s still fairly small, not too many commenters but loyal. I’ve got a nice page visit ratio and I’ve watched it steadily go up. And that makes me feel good. But more than that I am just enjoying the HELL out of this ride! So far my experience has been nothing but positive, with the exception of one extremely big blogger who basically called mommy bloggers who do anything for free idiots and morons.
I took offense to that. I’ve been paid to write a bit. I’m visiting other cities on advertisers dimes, I’ve gotten free products to review…or not. I’m certainly not an idiot. (even though my next post is about my mommy addled brain)
As an actor who earned a really nice living doing commercials before I had the baby and gave up the biz (for a bit) I KNOW how much $$$ they have to spend. I also know that advertisers are scrambling to find new venues as people now forward through commercials!
Blogging is a lot like webseries, it’s new and uncharted territory. It’s being explored. And there are some blogging stars, like there are acting stars who DO webseries…and they get paid and paid well. The rest of the actors? They make not so much if anything. For NOW. Much like the rest of us bloggers.
My time is worth something. And right now it IS worth that trip to New York for me and my family. It’s going to be a blast and a half and I’m looking forward to it.
I know exactly what I’m agreeing to and why I’m choosing to do it. It’s a product I already use and love and am more than happy to go!
I don’t need the Renee Zelwegger of the blogging world to tell me I’m a moron for doing it.
My goals are to keep enjoying this ride. If I make money and move up the blogging ranks…great. If not? Great. As long as I am having a great time and am able to express myself, tell my stories and be true to myself count me in.
Also? I’d love some Wilton bakeware!
.-= Stephanie aka Minky´s last blog ..We just went there for eggs… =-.
Wow, when you speak up, you say it so well!! Have an awesome trip to NYC- you deserve it!!
Jill, I loved reading your post and all of the comments. I’m struggling to determine how much my blog space is “worth,” and I find these discussions immensely helpful.
.-= Lynn from For Love or Funny´s last blog ..Happiness is… =-.
Thank you! I was hesitant to post this, but love the way the conversation has formed. :)
I ABSOLUTELY think there is NOTHING wrong with moms making money from their blog. As long as they go about it the right way. As you said knowing their worth and not just taking every offer that comes there way. I think what happens is moms (or dads for that matter) want to make money from their blog however do not look at or treat their blog as a business. So they generally just flounder taking whatever opportunity that comes there way. I think it would be very useful for people if making money is a goal to actually sit down and create some sort of business plan.
Another thought I have on giveaways. When I first started out I was totally confused by the giveaway thing. But then a light bulb went off. I noticed that most giveaways that are on blogs is a way to build numbers or readership. Not necessarily about making money. Even though it more of a strategy to the bigger money making picture. For example, most say if you want to win follow me on my blog, twitter, facebook, RSS, put my button on your blog etc… So if done correctly you can increase your followers by A LOT. Then the higher numbers you have they more you can ask for and demand in regard to your blog’s worth. So it is all about strategy…
.-= This Mama Works It!´s last blog ..Super Mommy Saves Family From Paying $400 in Bank Overdraft Charges! =-.
Haha, but those diamond earrings are why I am here on your blog and once I was here, I was hooked! So it may be worth the effort to shell out some of your own cash for giveaways. I am thinking about it……….I have never done a giveaway. But I receive my very first “promotional item” but no one came knocking on my door. I have friends in low places. :) I can’t wait to blog and review it! It is awesome! Right now I am okay with being a the lonely bottom blogger. I blog for friends and family (and to show off my 2 kids).
.-= Jodi´s last blog ..weekend getaway =-.
Getting to the point when companies email you asking if they can buy an ad, takes a lot of time and a lot of hard work. I don’t think most people realize how much sweat goes into it. I do think giveaways help a blog grow – if done honestly and correctly. After all the “hard work” is done – one is much more selective.
.-= OHmommy´s last blog ..Should of, could’ve. I’m so glad I did. =-.
Okay here’s a question…
shouldn’t you be selective from the very beginning?
I’m just thinking about blogs that talk about products that really have grown into brands, like MightyGoods or Design Mom – my sense is that they started out with a super clear point of view, said no a whole lot, stuck to their niche, and built an audience. I fear that once you’ve already established yourself as “reviewer who writes about whatever comes in the mail” you’ve hobbled yourself a bit.
Real success comes with being identified as an expert in something. I would love if bloggers would as themselves the question, “what am I passionate about?” I think that would probably solve a lot of these problems.
.-= mom101´s last blog ..Drastic inboxes call for drastic measures =-.
Oh, I agree. Once you establish yourself as a reviewer you are stuck.
What I meant is that I would not take the time to write about an organic brownie mix I got for free in the mail and host a giveaway, right now. But in the beginning, when I was blogging much the same way I am today, that tiny giveaway did help my readership to grow. Even in the beginning, when a dildo company contacted me to do a review and give something away I was selective when I said NO. Because, well… I just couldn’t. It wasn’t a good fit. Ahem.
I am very much passionate in improving my writing – chronicling our lives – and having fun along the way. I wouldn’t be blogging if I didn’t want people to read. I want people to read me. I want to make connections. And, in the early days of my blog, giveaways helped me grow.
I really believe that one can have a great blog and do the occasionally review. I hope my readers know that I only bring the best of what’s out there to my blog now. I wouldn’t waste time on it otherwise. I actually contacted this company myself http://www.classychaos.com/links-topmenu-20/582-girlfriends-weekend It was a successful review, in my opinion.
.-= OHmommy´s last blog ..Should of, could’ve. I’m so glad I did. =-.
I agree with you completely. And, for the record, that “review” you did was totally compelling and had me SOLD in a way that a review blog never has. Because it was YOU and it made sense and it wasn’t shoved down my throat.
You’ve got it down, mama!
.-= mom101´s last blog ..Drastic inboxes call for drastic measures =-.
I absolutely agree with both you and Mom101 – the bottom line is figuring out what YOU, and only YOU, want from your blog and being happy with it!
I don’t think I made it clear on my post though that I don’t think others who constantly host giveaways are *wrong*. I’m just more upset that I’m constantly barraged with offers for girly hair bows and maternity wear. I regret that I didn’t make this clear and hope that I didn’t offend!
I also take offense when I get a spectacular! offer for a spectacular! product to giveaway, but the company wants me to have my readers jump through hoops in order to be eligible. Whatever happened to just leaving a comment?
.-= Sarahviz´s last blog ..My Thoughts on Mommyblogging and $$$ =-.
I think bloggers need to be discerning about the ads and products they accept and endorse. I, for one, really only like to get behind companies producing Rolexx replicas, generic Viagra, or those offering private loans for your social security number. But that’s just my personal ethics.
In all seriousness, it’s an important topic. Bloggers should be smart enough to reject things that don’t seem valuable. I also think it’s important to assess whether a product or ad matches your own tone/message, apart from whether you like it or think the company is great. Since I tend to write specifically about marriage and things my husband does that annoy me, it wouldn’t really jive to review a children’s book on my site, regardless of how much I love the book or the author. I think it’s important to keep that line clear.
Quite frankly, I would love to be paid for blogging! ha ha – who wouldn’t? I started blogging strictly about my life and made fun contacts. After a year or so of blogging, I started reviews and giveaways, which I do enjoy. The review/giveaway posts tend to take up a lot of my time and my personal blogging has been compromised, to say the least. I miss personal blogging, I really do . . . I just wish I had two heads, one for personal blogging and one for reviews/giveaways. I have not found the time to be able to balance both. I don’t know what my blogging future holds, but I would have to say that I would hate to be defined as a review blogger because I certainly do not see myself as such. I blog(not as much as I would like), and do reviews as well.
.-= Tiaras´s last blog ..I ♥ Faces~Faces and Flowers =-.
I came here to confess my love for you once again….but you already knew I love you, right?
I do some reviews (on another page of my blog), I’ve gone on some trips, etc. I’ve received some pay. I’m picky.
I know what my blog is worth, and I always say, “I’m not selling out for a free sippy cup”. I will never post a press release. I will never do a review that isn’t something I wouldn’t buy myself.
I don’t mind participating in some smaller campaigns for product. But I’m not going to tweet and Facebook spam your products for coupons or discounts.
Once again, I heart you…
P.S. Love the new design…and you are not soo scary!
.-= Julie {Angry Julie Monday}´s last blog ..A Photo Gift for Dad =-.
I really should stop wearing my lucite stripper heels and standing on the corner downtown with my sign advertising my blog and trying to get readers.
You’re right! I AM worth something. Something more than the three perverts who just subscribed.
Seriously, I am in total agreement with you. Live and let blog.
Now how can I start reviewing and getting free high-end skin care products?
WOW WOW WOW ! I love the facelift! Your blog looks AWESOME!
.-= Lynn from For Love or Funny´s last blog ..I feed bugs to my kids, and they like it. =-.
Thanks Jill. I enjoy your perspective. Also, love the new changes to your site. Wanted to add that I see giveaways as a way to also promote other women in business. Why not shed some light on a new fun product/company/opportunity that you love and the better if it’s helping another mommy out. I think John Maxwell said it well, “Help others get what they want and they’ll help you get what you want.” Thanks again for sharing. I enjoy your posts.
.-= Melodramommy´s last blog ..Mommy Hallucinations: The Detached Arm =-.
Yea Scary Mom–I got fired up on this topic from a classic post by Top Blogger Mom 101–here’s the link–http://www.mom-101.com/2009/08/what-are-you-worth-as-blogger.html. The blog post was called What are you worth? . The comment section is even better than the post. Sorry Mom 101– I know you are reading this one! Also, I have read Theta Mom’s post.
I recently got a pitch from a very large company (seemingly reputable…okay) and at first I said–yes that I would do the pitch, however, I never wrote it…because their approach seemed creepy. Like you, they wanted me to do a Pre-post. When I offered to do a giveaway/review–here was the guy’s exact response:
” All I need from you is a post prior to your review or a post announcing the giveaway, depending on which you would prefer to do first. When you are ready to do the initial post, please link the term“????” to http://www.?????.html as the first link in your post. I would just ask that you have it flow as naturally as possible within the context of the post. I am currently responsible for improving traffic to that site, so it would be greatly appreciated if you could do that. Below is an example of a giveaway and a post prior to a review I recently helped set up that you can use as a point of reference.” (edited to remove company identifiers).
Unbelievable right? So I developed this little Mini Media Kit that I email when I get ridiculous requests or outright blatant ones or PR people who want to capitalize on an initial informational post that I chose to do. HERE’s my “Still Blonde after all these YEARS–MINI PR Kit”, Feel free to copy and use if it feels right to you:
Here’s my abbreviated PR kit.
–We do not charge for reviews of products or giveaways that We host EVER.
–We do not charge for posting of PR related to subject areas and causes that We wish to highlight.
–The staff here consists of educated professionals with Graduate level degrees in Marketing. We can help your company plan a great marketing campaign to the blogging community!
–The Staff here fits the target market for this blog and is uniquely qualified as such to make comments about the target market.
–We OCCASIONALLY do accept paid placements and advertorials. When we do accept them, they will be clearly labeled as such.
–We require payment for consulting, acting as a spokesperson or hosting/providing content for corporate sites.
–Our hourly consulting fees are on a project by project basis starting at $xx/hour.
–Our hosting fees for paid articles and links are $xx and up based on a case/case basis.
Bloggers and Mommy Bloggers–Stop giving it away for Free!
.-= Still Blonde´s last blog ..126,000 Industry Professional at the 2010 CES =-.
I worked really hard to get my blog to a place where companies were contacting me, now I turn down more than I accept but only because I see the value in my time and all the work I have done to get my blog to the place where it has some PR weight. This was a really great primer for those just starting out and for those who need to be reminded that we hold the cards, not the PR companies.
.-= Jen´s last blog ..Disqus =-.
I posted on this topic here and reposted My Mini PR Kit! Thanks for the inspiration. (HAHAHA–I gave you a link!) http://www.stillblondeafteralltheseyears.com/2010/05/whats-bloggers-worth-mini-pr-guide-when.html
.-= Still Blonde´s last blog ..126,000 Industry Professional at the 2010 CES =-.
Flatterers look like friends, as wolves like dogs.
–George Chapman,
British dramatist, translator and poet
Good words to remember
.-= Still Blonde´s last blog ..126,000 Industry Professional at the 2010 CES =-.
I love this post, especially after this last week. I had two different offers from PR people that essentially asked me to promote a giveaway and discount code (with their own copy, of course). But what did I get in return? NOTHING! I was so insulted. At least offer to pass along your crappy product for me to review!
I didn’t get into blogging for free stuff or money. I genuinely love to write about topics that interest me and connect with other bloggers. I already spend enough of my own time (and the time of my family) for blogging. If I’m going to use more of my time for a product review and giveaway, companies should at least have the decency to compensate me for that time.
So, yes, I agree with you and everyone else posted: mommy bloggers should not work for free!
-Aimee
.-= Aimee @ Ain’t Yo Mama’s Blog´s last blog ..Introducing Kids To (Live) Music =-.
Bravo! And thanks…for your willingness to speak up, the honesty of your opinion, and the obvious vote of confidence for each blogger’s ability to make a choice.
Sometimes I think other bloggers can “put us down” more than unscrupulous PR reps. I am sooooooo glad I read this, so, once again, thanks for sharing!
I agree with a lot of what you said. However, I do get frustrated with the whole subject for some reason. Maybe because of the bloggers (none specific in my mind as I write this) who feel that just because they simply exist & blog then they should be compensated in a way that bigger bloggers do. The whole social media frenzy and giveaways thing has put me off a bit. Bottom line, like you said, when someone is doing it for the right reason and it fits in to who they are as a blogger then I am cool with it. I am probably not articulating myself well right now but hey…..
Smooches.
.-= Live.Love.Eat´s last blog ..Triple Cheese Mushrooms =-.
P.S. When a jewelry company contacted me to request I link to their blog in exchange for a diamond ring of my choosing I said no and was slightly annoyed. What does a food blog have to do with that? I would feel like I was selling out or something you know? So when I DO see that elsewhere it’s a little frustrating.
What happened to the simple connections we came here for?
.-= Live.Love.Eat´s last blog ..Triple Cheese Mushrooms =-.
This is great. I agree that we all have value and shouldn’t give the milk away for free, BUT that means very different things to different people. Each of our blogs is so different and there for a different reason. I am very tired of receiving the Dear June emails…at least I am not addressed as Mrs. Scary!
ms. scary. heh heh.
the only reviews/giveaways i do right now are for things that i have used myself, or would use in a real-life situation. but then again, my blog is still relatively small. but i think your name/brand is very important, and it’s all too easy to diminish that, even unknowingly.
so my first line of defense is always research. google is my friend.
.-= alexis´s last blog ..the catheter is just a bonus. =-.
I agree with you..I am kind of new to the blogging world and love it. When people contact me for a review I find the free stuff great. To me that is worth my time of writing a post. I guess we all have to do what’s best for us right?
It takes a lot of time to post a product review and/or giveaway – but I’m with you on this one – IF it’s a product I’d want to have/try anyway, I’m more than willing to review it on my “baby” blog. I love to read, so I have a lot of book reviews lined up. But my blog is my personal space, and I work outside of the house, and I have a family, and I have to clean my house and I have to feed my children and read to them and play with them AND it’s summer, so the outside calls. I didn’t start my blog with the goal to be paid monetarily for it. BUT I’m not even going to reply to people who offer % off purchase or a ‘giveaway’ that’s not even really a giveaway, just a gc that won’t fully purchase even ONE product on their site. I’ve had pitches from people and gone to the site and said to myself, “I would NEVER visit this site on my own” and politely declined. You have to do what feels right for you, and not feel obligated to respond in the affirmative to every pitch that comes your way.
.-= Julie @ Knitting and Sundries´s last blog ..WINNER!! Toddler Brain Fun and Classic Storytime! =-.
We have conducted a preliminary study on this topic in article called:
What do Bloggers get paid for Sponsored Posts? Preliminary Study
We hope to get further blogger input in order to create a more comprehensive study!
http://www.stillblondeafteralltheseyears.com/2010/05/what-do-bloggers-get-paid-for-sponsored.html
.-= Still Blonde´s last blog ..What do Bloggers get paid for Sponsored Posts? Preliminary Study =-.
I agree completely. Different bloggers are looking for different things from blogging and they all blog for different reasons but essentially you decide where your effort goes. I like the confidence in that:)
.-= Angie @ Suburbia UNleashed´s last blog ..Friday Funnys =-.
Well said, and good advice. I do indeed look forward to a day where I’m offered something, anything, string, a bag of marbles, a half eaten cookie?
x
Paula
.-= adhocmom´s last blog ..Why Holidays Suck For Ad Hoc MOMS =-.