About

What started as an innocent on-line baby book to chronicle Jill Smokler’s stay-at-home days with her children, (Lily, 7, Ben, 5 and Evan, 4) quickly transformed into a vibrant community of parents, brought together by a common theme: Parenting doesn’t have to be perfect.

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Jill’s take on parenting has appeared in numerous publications, including The New York Times, Good Morning America, Nightline, CNN and  Redbook. Magazine, and is a frequent speaker at parenting/blogging conferences. Jill writes a weekly column—The Countdown with Scary Mommy—on CafeMom’s “The Stir,” and Confessions of A Scary Mommy, from Simon and Schuster Gallery will be in bookstores Mother’s Day, 2012.

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Scary Mommy averages over a million page views a month and has been recognized with numerous blogging awards, including lucky number 13 on Babble’s “Best Mom Blogger” list. The Scary Mommy Society provides a forum for other “scary mommies,” blogging newcomers, and smart people with something important to say to share their stories in a community setting. Currently, it has an 8 week waiting list. The Scary Mommy Twitter feed, which keeps over 190,000 followers entertained daily, including Tori Spelling, Nicole Ricci, Cynthia McFadden, Holly Robinson Peete and President Obama, is a recommended personality by Twitter itself.

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In February of 2011, The Scary Mommy Confessional was born. The Confessional offers a private and totally anonymous forum where moms and dads can spill their juicy secrets, their fears and more. Since its launch, the Scary Mommy Confessional has already garnered more than 110,000 confessions from women and men looking to tell somebody that secret that is eating them up inside. A mobile app, “Scary Mommy Confessions” launched on the iTunes store in May 2011. It boats a 4.5 star rating. The Scary Mommy Community  is a vibrant and thriving meeting place for moms to discuss everything from their fussy babies, to biggest pre-baby regrets to nightmare mother-in-laws.

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For the month of May 2011, Jill partnered with Target for an exclusive “social media fashion experiment.” She was given a month’s worth of clothes from Target and Target Facebook fans (4.5 million) chose and voted on outfits. The project was seen on sites such as Oprah.com, In Style, People, and Real Simple and has been called “the most revolutionary social media campaign ever.”

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Interested in advertising? Text links cost $75/month ($50 for bloggers) for two lines on the sidebar. Giveaways and campaigns are handled on a case by case basis. For more information, contact  jill{at}scarymommy{dot}com.

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Jill is responsible for an increase 5x the normal algorithmic traffic on my website. I can understand why. Keep in mind the following sentences are from someone who prided himself in his antiblogging. While reading her stuff, I could be found with a smile on my face and a chortle issuing from my lips. Visit her, you’ll enjoy every minute!
-Reformed Antiblogger, Critter Caravans

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I’d take Scary Mommy’s word over Oprah’s any day.
-Frantic Mommy

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As a small business, we have to be very selective in which bloggers we put our money into to maximize our investment and reach. Jill of Scary Mommy was a perfect fit for us! We could tell she took a lot of time and consideration in working with us. She is very open, honest, approachable, and funny, and her readers love, respect, and trust her. We would definitely, and I mean, DEFINITELY, work with her again.
-Megan, Modern Bird Studios

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Here is the thing about Jill – she does it all RIGHT. Scary Mommy is captivating, endearing and slightly, okay, very addictive. You have to come back… again and again. From her blogging community to her Facebook community to her Twitter following she is personable and engaging. Want best practices? Stalk the Scary Mommy blog. Stalk her Facebook. She has a large, loyal following of people genuinely relating to her humorous portrayal of motherhood in all of it’s, err… glory. It is the whole package. What’s not to love?
Jennifer, Bring it to Fruition

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Coffee in copious amounts, the occasional cocktail and a heaping serving of reality served up open faced and honest on a bed of fresh wit (aka Scary Mommy,) that’s all this work from home mom of four needs to make it though her crazy day. Regis, Kelly, Oprah, Rachel and the rest, I can do without. If I’m going to put stock in anyone’s point of view, The View I dig is Jill’s.
-Lara, Chicken Nuggets of Wisdom

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It’s nice to read something so real as the things that happen with your family as I can so relate with my children. It helps to know that I’m not the only one that goes through these things :) It also helps to have a sense of humor about it! Will be reading along from now on. Thanks for the laughs! You need a sitcom show.
-Julie, The Note House

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In addition to having one of the most organized, and creatively innovative mommy-blogs on the web, Jill “Scary Mommy” keeps a pulse on the latest tech trends and social networking buzz. Advertisers will not only benefit from her huge fan base, but will also enjoy a platform that is constantly updated and upgraded– keeping users on the site, interacting with the site, and coming back for more of Scary Mommy’s humor and honest take on parenthood.
-Ann, Ann’s Rants

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Scary Mommy is proof that mommy bloggers make a difference. The evidence is in her reader’s comments. Sometimes it’s Jill’s confessional tone that helps other women feel like they’re not alone, sometimes it’s her outrageous humor that make people laugh out loud, and sometimes it’s her social media tips that give bloggers the exact answers they’ve been searching for. Jill is a wife and mother that most of us can relate to. It is also exactly why Bloggy Boot Camp has been proud to feature her as a speaker during our conference tour. She is someone that people are excited to meet in person.
- Francesca, Bloggy Boot Camp

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My favorite Scary Mommy memory is the day that my son found Jill’s business card on our piano, read “Scary Mommy” and asked if it was an award I’d just received. Alas, I am not Scary Mommy (although my kids would like to think I am) but she is exactly the kind of blogger I wish I could be. Intelligent, witty, and personable. It’s no wonder that people keep coming back. I know she’s hooked me!
-Laura, Better in Bulk

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Jill was one of the first blogs I encountered. Her witty writing style lured me in and her informative posts keep me coming back for more. Honestly, I try to copy her on my blog, but as I’m not as smart, talented, or funny it’s pretty impossible. A girl can dream though, right? Who wouldn’t want to be one of the most influential mom bloggers on the planet?
-Amanda, Parenting By Dummies

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I think there’s a ‘”Scary Mommy” inside of all of us & that is why I love this blog. As a mom, I respect and value the views and opinions expressed here because I know they are real… Even when real is “scary.”
-Corine, Complicated Mama

 

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