Attention Retailers: It’s Still Summer!

having-summer-fun Image via Shutterstock

They are BACK. Already. School supplies are back in stores.

On the heels of the 4th of July, while I am still in hamburger inhaling, watermelon slurping, and swimming pool mode, I saw them: The golden square boxes of crayons stacked up and standing tall, almost grinning. The rainbow colors of spiral notebooks, the familiar squatty bottles of Elmer’s Glue, the little people hand sized scissors. All of it, lined up in what was just a few weeks ago the sunscreen aisle.

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Attention retailers: Can I just have a moment? And can that moment be called SUMMER?

I still need popsicles, sunscreen, hot dog buns, and beach shovels and pails. My brain and my kid’s brains are still currently on hiatus from structure of any kind. So, when I see reams of wide ruled notebook paper and protractors staring at me from store shelves on the second week of July, I get a little tense.

I am not ready, people. Not. Ready.

I still have long lazy days to enjoy, mornings to sleep in, lunches to NOT have to pack and plan. I need our seasons of life to not be determined by the front of store displays. I need it to still be the season of SUMMER, not the season of fall planning.

So I am happily tossing out the fall catalogs, and sticking with corn on the cob and lemonade for a few more weeks.

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I am sure, a month from now, having done every summer activity we can think of, I will be singing and pushing my shopping cart down the school supply aisle with enough glee to garner my own musical number.

And then, a week later, the Christmas trees will show up.

Related post: 10 Reasons I’m Not Ready for School to Start


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  1. Should-be-working says

    Unfortunately, not all of us are still in Summer mode. My child goes back to school in less than two weeks. While it might not be common (her’s is one of the few in the area that have a July start), it is nice that I can find the things I need — and on sale too. Maybe there is space for both sets of items?

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    • Love says

      Same here and I have been WAITING for school supplies to be put out (and on sale) because we have tons to buy and it would be easier on my pocketbook to buy some here and there, than all at once. But we have to wait and do it all it once when they put them out, or else pay 3x as much for each thing. *sigh*

      But yes, I agree with the point of the article too LOL I’m not ready for the summer to be over, and I feel it’s closing every time I walk through the store! I get it! (But I’m also ready for Halloween to be here, too, and for the temp to drop below a hundred and smother me already.

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  2. Reia says

    I think it’s because some places like Kmart let you put those things in layaway. My mother in law has 4 kids and it’s not easy for her to buy all the back to school stuff at once so once they put it out, she puts it in layaway and can pay over time so it isn’t such a financial burden.

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  3. says

    I’ve worked in retail for…a long, long time, and see this every year. Our local schools got out late because of snow days so we already had school uniforms on the floor before they were officially out! It’s a bummer to the workers too as it signals the start to the crazy 4th quarter and *dramatic pause* CHRISTMAS! My daughter is not in school yet but when the time comes I will probably just ignore that section until absolutely necessary and keep enjoying summer!

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  4. 3bees says

    I agree! My kids didn’t get out until the last week of June thanks to all the snow days we had due to the horrendous winter we just slogged through. They haven’t even been out a month yet, and I’m already seeing this crap all over the place. NO, it’s bad enough we got a drastically shorter summer this year as it is, we don’t need to compound it and make it worse. I know in CA, my brother’s kids start in the middle of August, instead of September, so can’t they put their school stuff out earlier, and leave ours in the back somewhere until the end of July/beginning of August? I mean, really?

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