Colin Kaepernick was named the face of Nike’s campaign and people are responding in the dumbest way
In an incredibly powerful and important move, Nike made activist and football player Colin Kaepernick the face of their “Just Do It” campaign. Kaepernick, who risked his career by peacefully protesting police brutalities against unarmed black men, is shown looking straight at the camera, with the words: “Believe in something, even if it means sacrificing everything.”
Of course, a bunch of angry people have decided to literally burn their Nike gear in protest. Because that’s really the most productive answer. Insert nine million eye roll emojis.
Before we get into a bunch of videos and pictures of shoes burning (yup, people actually set their shoes on fire), I’d just like to direct your attention to why Kaepernick chose to sit out during the national anthem in the first place.
“There are a lot of things that are going on that are unjust. People aren’t being held accountable for,” he told ESPN in 2016. “And that’s something that needs to change. That’s something that this country stands for freedom, liberty and justice for all. And it’s not happening for all right now.”
He added that he has “great respect” for people in the military who are fighting for our country. “They fight for freedom, they fight for the people, they fight for liberty and justice, for everyone. That’s not happening,” he said. “People are dying in vain because this country isn’t holding their end of the bargain up, as far as giving freedom and justice, liberty to everybody.”
— Colin Kaepernick (@Kaepernick7) September 3, 2018
Alright, now onto people being a bunch of extreme drama queens under the hashtag #BurnYourNikes.
First the @NFL forces me to choose between my favorite sport and my country. I chose country. Then @Nike forces me to choose between my favorite shoes and my country. Since when did the American Flag and the National Anthem become offensive? pic.twitter.com/4CVQdTHUH4
— Sean Clancy (@sclancy79) September 3, 2018
— AlterAtYeshiva (@alteratyeshiva) September 4, 2018
No more nike! Burn it all! pic.twitter.com/fBPMeGz3j0
— roy (@BlakkgIass) September 4, 2018
— John Rich (@johnrich) September 3, 2018
Texas A&M will have a bon fire to burn Nikes this weekend. #burnyournikes
— Political Sports (@SportsPolitical) September 4, 2018
The most fun part of all this have been the responses. Veterans spoke up and said that if they are not offended by Kaepernick, then others certainly shouldn’t be either (and if individuals have such strong feelings about standing up for our country then they can enlist in the army, which would be a far more proactive tactic than lighting shoes on fire).
Others noted that burning perfectly wearable clothing and shoes is peak privilege, and if people really wanted to be patriotic, they should donate those goods to Americans in need. Seriously, heads up to all you pyromaniacs out there. We will stop making fun of you if you get the hashtag #DonateYourNikes trending.
Oh yeah, and a lot of people gently reminded the Twitterverse that Nike is not losing any money when they burn their shoes and cut logos off their shorts. Nike already has the money from the purchase. They’re doing just fine, guys.
When you can’t find a cross pic.twitter.com/efrqlN09fH
— Jess Dweck (@TheDweck) September 4, 2018
In response to the Colin @Kaepernick #JustDoIt campaign, the white supremacist community has taken a break from burning crosses & tiki torches to burn their Nike shoes instead. This in my opinion, is a sign of growth. pic.twitter.com/cUeyr9OthZ
— Hey Auntie… (@Delo_Taylor) September 4, 2018
Nike watching y’all burn your Nike gear that you already paid for pic.twitter.com/URawFh0ym0
— Asia Jackson (@aasian) September 3, 2018
Those of you who say #burnyournikes maybe instead of being angry and violent, donate your Nikes to homeless shelters or goodwill. Because some of those military that you think Nike and @Kaepernick7 are disrespecting are homeless and would gladly take your Nikes.
— AnHella (@Wakamama) September 4, 2018
this is the funniest picture homie really put on his nike shorts to cut off the symbol LMAO pic.twitter.com/VGv7MtVpGv
— Duck (@DuckFanAccount) September 4, 2018
So, yup, keep burning your shoes (maybe not while wearing them like the gentleman above). We need all the comedy we can get in 2018.