The LEGO Collection X Target Is Here And It's Extremely Cute
Check out Target x LEGO’s new 300 piece lifestyle collection for the whole family
When I first heard that LEGO and Target collaborated on a 300-piece lifestyle collection that includes clothes and home goods, I was suspicious that you could come up with 300 items inspired by the plastic bricks, but as it would appear, the new LEGO Collection x Target collab isn’t just stuff inspired by the iconic building blocks — it’s a fully realized home, lifestyle, toy, pet, and clothing collection that is colorful, cute, and functional. It will have you singing, “Everything is awesome!” Get it? Because of the song in The Lego Movie? Anyway, let’s just check out the collection.
The collection features home goods, pet items, toys, and gifts, as well as apparel and accessories for the entire family. Also, per the brand, it’s the most inclusive Target partnership to-date, featuring a wide range of sizes (women’s apparel ranges from XXS-4X and men’s from S-5XLT]), as well as adaptive and sensory-friendly offerings for kids and baby, like items with flat seams or hidden openings.
Target calls it “a reimagining of the LEGO brand’s colorful bricks into a curated assortment of lifestyle items guests can wear and use every day to celebrate self-expression and togetherness this holiday season and beyond.”
The LEGO Collection x Target ranges in price from $1.50-$120, with most items under $30.
I’m obsessed with these Lego-inspired ceramic tumblers ($5).
This set of color block pillows ($20 each) would be just as fabulous on your kid’s twin bed as in a chic downtown loft.
For home storage, you need these small bins shaped like adorable Lego heads ($25). The storage units are stackable like a Lego Minifigure Russian doll. So cute!
And of course, clothes for the whole family, like this pajama set (various prices).
And for mom, this zip-up track jacket ($35).
Though you can browse all the items online now, the collection will be available to shop on Target.com and in all Target stores beginning December 4.
“The LEGO brand is rare in its ability to equally excite all members of the family and we expect that enthusiasm to soar as we offer LEGO fans young and old the opportunity to experience our brand in an entirely new way through this partnership,” says Satwik Saraswati, design director at the LEGO Group said in a statement. “Giving consumers a chance to curate and create looks as unique as their families through this collection, just as they would with LEGO bricks, is something we are proud to bring to Target guests this holiday season.”
Happy Lego holidays y’all!