Why More New Moms Are Reaching For Coconut Water

As a new mom, approximately 97% of your brainpower is devoted to keeping another human alive. Is the baby eating enough? Sleeping enough? Is that noise normal? When was the last diaper change? And wait, where did you put your phone?

Meanwhile, your own needs have a funny way of sliding to the bottom of the list. You’re busy feeding, changing, soothing, rocking, pumping, washing bottles, Googling things at 3 a.m., and attempting to remember the last time you ate something that didn’t come from the granola-bar family.

That’s where Vita Coco comes in. Their Original Coconut Water is a refreshing option that’s easy to keep within arm’s reach while you’re doing approximately 400 other things. Basically, in a world where everyone is asking about the baby, Vita Coco is making a point to think about Mom, too. Let’s count the reasons coconut water fuels you as you fuel your baby.

TBH, Plain Water Can Get A Little… Boring

Raise your hand if you’ve ever been personally victimized by one of those gigantic water bottles measuring exactly how much you’re supposed to drink every hour of the day. Keep going! Almost there! It’s like, “Ma’am, please use your inside voice.”

Remembering to hydrate while caring for a newborn can already feel like another item on an endless to-do list. Vita Coco Original Coconut Water makes reaching for a beverage feel a little less like homework. It’s coconut water, so you get a naturally sweet, tropical taste that can make the whole “remember to drink something” thing a little more appealing.

And during a stage of life when so much of your time is spent giving to someone else, having a little something you genuinely enjoy waiting for you in the fridge is no small feat.

Because It Comes With Some Good Stuff

Vita Coco Original Coconut Water contains naturally occurring electrolytes and nutrients, including potassium. It also contains no artificial colors or dyes.

And if Original isn’t your thing, Vita Coco also comes in flavors like Pineapple and Peach & Mango. Translation: Your beverage options don’t have to be limited to the coffee you reheated three times before forgetting about it entirely.

It’s simple. It tastes good. And you can stash a carton near whatever spot has become your unofficial new-mom command center.

Because It’s Nice To Feel Seen

New moms hear a lot of unprompted feedback about how exactly they should be doing motherhood. Track the diapers. Wash the bottles. Figure out the nap schedule. Squeeze in some tummy time. Pack the diaper bag. Repack the diaper bag because somehow you forgot wipes.

“Do something nice for yourself” tends to appear considerably lower on that list.

Vita Coco wants to help change that by showing up for moms in ways that go beyond offering something refreshing to sip. The brand has an ongoing partnership with For All Mothers+ (FAM+), a nonprofit working to create a more equitable future for mothers, and is donating $30,000 to support the organization’s work.

It’s a fitting extension of the idea behind the campaign: You spend an enormous amount of time taking care of your baby. You deserve to feel taken care of, too.

No impossible standards. No pretending postpartum life looks like a fantasy fit for social media Just a little more support for the person doing all that supporting — and something refreshing to reach for along the way.

Learn more about Vita Coco’s support for moms and Vita Coco Original Coconut Water.