Whoever approved THIS as a way to market to plus-size women is a complete idiot
Marketing departments everywhere, take note: here is the exact opposite of what constitutes a “good idea” in terms of trying to sell your product. A plus-size clothing company, literally called Plus Size Baby, takes advertising their product to a whole new level of extremely wrong.
It’s so offensive, you might feel actual physical pain looking at it. In fact, you might pull every “WTF?!” muscle in your body. Because this company, this plus-size clothing company, used thin, straight-sized models in their website photos that advertise plus-size clothing.
Um, excuse me? PARDON ME? This pair of underwear runs in size L-3X. Please, pray tell, explain to me why this size zero model with an air-brushed thigh gap is wearing underwear that is several sizes too large for her (and emphasizing this fact quite crudely to boot) on a website that caters exclusively to plus-size women?
I MEAN. WE GET IT. Did a human person (*cough* probably a man *cough*) actually give this the go-ahead?
Twitter wasn’t having any of this nonsense either. When the company itself tweeted one of these photos in a completely unironic, totally earnest way, they got exactly the kind of reaction you’d expect.
— Plus Size Baby (@PlusSize_Baby) April 25, 2019
“Sexy lace panties for plus size women.” Gimme a break.
Just throw this whole site away pic.twitter.com/RTs0zqdWXo— Ms JacksonHott (@Hollywoodb921) April 27, 2019
So y’all couldn’t find a plus size model pic.twitter.com/PabwgxKyAm— she my guh bro she my guh bro and thats on life (@daaaaaaamnD) April 27, 2019
So.... youre a plus size company..... with plus sized models..... but not for your lingerie advertisements? You literally had an XS girl STRETCH THE MATERIAL TO SHOW HOW BIG IT IS ON HER. ARE YOU SERIOUS? This CANNOT be real right now.— Victoria ✨ (@victoria_at221b) April 27, 2019
Fire all the people involved in this.— Amy 🌈 🏒 (@AmyWasp) April 27, 2019
If any of your team had one single working brain cell, you would have known that this was a bad idea— Madison (@_whatevr4evr) April 27, 2019
y’all HAVE to be joking right? no one thought this was a bad idea? not ONE SINGLE PERSON was like why don’t we just use a plus sized model??— abby ☁️ (@AbbyStewart_3) April 28, 2019
Went to the site out of curiosity and found this lovely listing. It's not just lingerie they do it on. Speaks volumes about what they truly think about their customer base pic.twitter.com/J5Ur3rEAyp— 🖤 (@SkippingStone94) April 28, 2019
That last tweet is totally correct, unfortunately. They cruelly advertise one pair of their “elastic workout leggings” this way.
They also don’t use plus-size models in all of their plus-size swimsuit advertisements.
If that monokini swimsuit is actually plus-sized, then I’m the Queen of England. Back to the underwear, though. Can we please talk about these?
I’m due to give birth in August, so maybe I’ll just snag one of these babies up ahead of time because they look exactly like the mesh underwear I wore the first time around. These do have a designated Dinosaur-Sized Post-Birth Maxipad patch though, so at least there’s that I guess.
While the entire concept of advertising plus-sized clothing using thin models is absurd, it’s also incredibly problematic for myriad reasons. First, there are plenty of plus-size models out there and available for work. Work they’re not getting because dipshit web marketing teams do things like this. Second, as a plus-size woman myself, the pang I get in my gut at seeing a thin person posing this way in underwear that would fit me well makes me want to rage-scream. Because it hurts. It’s insulting, humiliating, and misogynistic. Not to mention, again, wholly unnecessary.
Marketing to women of all shapes and sizes isn’t nearly as hard as some companies make it seem. Do better, Plus Size Baby.