How 2 Moms Started A Genius, No-BS Kids Clothing Line
An orange coat for her twin girls. That’s all Galyn Bernard was looking for. Why did she have to go to the boys department to find one? And why did everything in the girls department say “Pretty Princess” in a sea of sparkles and sequins? Not to mention all the enormous logos, ridiculous sayings, and silly embellishments.
Galyn and her business partner Christina Carbonell had lots of questions about kids clothing. So, like the badass mamas they are, they decided to do something about it. And that was the spark that started Primary.
With their experience working at Diapers.com (another savior!) they dove in and created a line of classic styles in a rainbow of colors that are much more than basic. They sourced super soft materials, hand-picked the colors, and stuck to their vision: affordable, comfortable, great-looking kids clothes with no logos, no slogans, and no bullshit.
The concept of Primary is so simple that it’s genius. Dress kids in beautiful colors and classic patterns, and let them just be themselves, without worrying about what’s for boys, what’s for girls, or what cliched BS it says on their shirt.
Plus, knowing that everything matches makes the morning mayhem a little easier. Hell, you can even let the kids dress themselves without worrying about any sanctimommies talking smack about you behind your back.
Right now, Scary Mommies can get 20% OFF Primary clothing for Back to School season, plus free shipping, with the code SCARYMOMMY20.*
The Athletic Long Sleeve Tee
Insanely comfy, with sweat-wicking tech, sun protection and thumb holes. Two thumbs up. Literally.
20% OFF plus free shipping, with the code SCARYMOMMY20.*
The Zip Hoodie
Photo credit: Primary
For once, when you tell them to “zip it” they’ll actually do it with a smile.
20% OFF plus free shipping, with the code SCARYMOMMY20.*
The Rainbow Stripe Classic Tee
Soft cotton slub that’ll add some color — pretty much every color — to their day.
20% OFF plus free shipping, with the code SCARYMOMMY20.*
The Lightweight Puffer Jacket
Oh, remember that orange coat Galyn couldn’t find? She made sure to make one of those, too.
20% OFF plus free shipping, with the code SCARYMOMMY20.*
Photo credit: Primary
People love Primary for its simplicity, quality, and price — plus how inclusive they are. We love them for all of the above, and more. (Got a kid with sensory issues? Their clothes are soft, tagless, with flat seams and other details that matter.) And they’re showing the love back to Scary Mommies. Get 20% OFF Primary clothing for Back to School season, plus free shipping, with the code SCARYMOMMY20.*
*Expires 12/31/2019. New customers only. Max discount of $75.
Our mom experts only recommend picks they really love. We may earn a commission on purchases made through links from our site, but if we love it, we know you’ll love it. And we Scary Mommies gotta stick together.
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