Scary Mommy & Toys“R”Us, Making Holiday Magic

by Scary Mommy
Originally Published: 

For the last ten years, Toys“R”Us, Inc. has partnered with the Marine Toys for Tots Foundation to spread holiday cheer to some of the 14.7 million children living in poverty in the United States.

This year, they introduced the #PlayItForward Challenge. Shoppers can help #PlayItForward by taking and sharing a selfie when donating a toy to Toys for Tots at Toys“R”Us stores. Participants are also asked to share their selfies on the Toys“R”Us Facebook page at and to tag @Toysrus when posting on Twitter and Instagram. For every photo shared using the dedicated hashtag, Toys“R”Us will donate an additional toy (or the equivalent cash value) to the Marine Toys for Tots Foundation, up to $150,000, demonstrating that giving a little has the potential to make a big impact on the lives of others.

On Tuesday, December 2, now known as #GivingTuesday, Toys“R”Us will triple its charitable gifting by donating two toys to Toys for Tots for every donation selfie posted on social media using #PlayItForward.

That’s amazing all on its own, but even better…

Once again, the wonderful folks at Toys“R”Us have been inspired by The Thanksgiving Project applicants. This year, we at Scary Mommy have joined together with Toys“R”Us to help continue to make this holiday season easier for mothers and families in need.

To help make kids’ wishes come true, together, we’re providing 250 $100 gift cards to Scary Mommies who need it most, to make the holidays magical for their children. In addition, three very special families will be the incredibly lucky recipients of a once in a lifetime $1,000 Toys“R”Us shopping experience. ONE THOUSAND DOLLARS!

To apply for help, click here.

A million thank you’s to Toys“R”Us for their support of Scary Mommy Nation and their commitment to helping kids and families in need. Every child deserves a Merry Christmas, and every mother should be able to provide one.

Toys “R” Us on Facebook

Toys “R” Us on Pinterest

Toys “R” Us on Twitter

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