Let Her Style Shine With Jordan’s Confident Era Collection

We'll say what we already know: most 10-year-olds have better style than their parents. While moms are mastering the art of functional fashion, their daughters are out here serving looks that would make fashion bloggers weep with envy. This is a far cry from the days when our biggest fashion decision was whether to wear our butterfly clips or save them for something special.

Jordan Brand's new 'Confident Era' campaign knows that the current crop of tween girls didn't just come to play. If anything, they came to run the show. Built on the same foundation of greatness that’s powered champions for decades, this collection is made for girls who refuse to follow anyone’s playbook.

Inspired by denim and bling (because who doesn't love a good contrast?), Jordan created looks for girls who move with confidence, dream without limits, and find pure joy in expressing exactly who they are. From statement hoodies to go-to pants, every piece is designed to work together, for a wardrobe as versatile and dynamic as she is.

The message is clear: 'SHE RULES. Keep up.’ Everyone else can take notes. Click here to shop the Jordan Confident Era collection.

The Leader Of The Pack

You know this girl. She coordinates every playdate, negotiates snack trades like a diplomat, and decides which movie everyone’s watching. This is the pint-sized powerhouse who turns everyday moments into her own adventures. She gravitates toward pieces like the Blue Jeans & Bling PO Hoodie, because they match her creative energy: comfortable enough for whatever she’s planning, but bold enough that everyone knows she’s rewriting the rules. Soft cotton, a fearless attitude, and a hood that signals when it’s time to get things done.

The Neighborhood Trendsetter

She turns sidewalks into her personal runway without even trying, finding delight in experimenting with unexpected combinations. Other parents ask her where she gets her fashion sense…no one really knows, but we can’t get enough of it. More than once, we’ve tried to incorporate one of her daring choices into our own wardrobe. It usually doesn’t work as well. The 23 Denim SS Tee speaks her language with that ‘Get Right, Shine Bright’ vibe that mirrors her sparkle.

The Social Butterfly

And then we have our always-on Social Butterfly. She knows everyone’s name (and their favorite color) by the second day of school and remembers their birthdays three months later. She turns a boring car ride into a sing-along and somehow makes a friend every time she leaves the house. She doesn’t just fit in — she creates the space where everyone else wants to be, proving that being yourself is the ultimate power move. The Blue Jeans & Bling Set is her perfect companion, coordinated so she looks put together, but playful enough to match her boundless energy.