readers' choice awards

Scary Mommy 2026 Readers' Choice Awards Best Label & Personalization Brands

Kids lose absolutely everything.

by Team Scary Mommy

Ask any parent and the answer is the same: Kids lose a lot of stuff. So loads of parents put labels on absolutely everything their kids bring out of the house to help stem the tide of lost items. These labels need to be practically indestructible: machine washable, dishwasher-safe, kid-proof. Here are some of the best of the best.

Scary Mommy’s readers have spoken! Congratulations to our 2026 top Label & Personalization Brands!

1. Mabel’s Labels

What Scary Mommy readers love about Mabel's Labels:

  • Indestructible is an understatement 💪! These labels survive hundreds of dishwasher cycles and laundry washes without fading, peeling, or lifting off.
  • The ultimate OG! My kids' labels from grade school are literally still stuck to their water bottles 15 years later.
  • Adorable customizable prints that make prepping for camp or daycare a breeze, plus their school fundraising program is so easy!

2. Colle à moi

What Scary Mommy readers love about Colle à moi:

  • These stickers stay firmly put even through years of hand-me-downs from big brother to little sister without looking worn!
  • From our plastic bento boxes to winter coats, these colorful tags hold up so well that removing them is a real challenge.
  • Big fan of their budget-friendly kindergarten bundles and gorgeous art styles! Plus, their customer care team is hyper-responsive if you ever need help.

3. Name Bubbles

What Scary Mommy readers love about Name Bubbles:

  • Saved my kid's jacket from the lost-and-found bin…multiple times! They stay locked on through sippy cup transitions and daily preschool chaos.
  • 💗 supporting this mom-owned brand that gives back! Plus, their lightning-fast shipping means last-minute back-to-school orders arrive right on time.
  • Super cute options for all ages! The playful patterns keep older kids and toddlers alike excited to mark their own gear.

Photos courtesy of Mabel’s Labels, Name Bubbles

Have questions? Read the official Readers' Choice rules.