readers' choice awards

Scary Mommy 2026 Readers' Choice Awards Best Sustainable First Day Apparel Brands

You want your kid to look nice, but you also don’t want to harm the planet.

by Team Scary Mommy
Scary Mommy 2025 Readers' Choice Awards

Yes, it is nearly time to send the kids back to school (hooray?). And with that can come a lot of shopping and some first day outfit jitters. It’s understandable! But it’s also understandable that you want to buy clothes that are not only well-made, but better for the environment. There are a lot of choices out there; here are some of Scary Mommy’s faves.

Scary Mommy’s readers have spoken! Congratulations to our 2026 top Sustainable First Day Apparel Brands:

1. Hanna Andersson

What Scary Mommy readers love about Hanna Andersson:

  • Iconic, bright, cheery prints made for kids to play in! They hold up through a million washes and still look brand new.
  • In our family, the Hanna-me-downs are legendary! Kids are tough on outfits, but this unmatched durability means pieces get enjoyed by child after child.
  • No greenwashing here! Between GOTS certified organic cotton and OEKO-TEX tested fabrics, it's a trustworthy brand parents rely on. ♻️

2. Tea Collection

What Scary Mommy readers love about Tea Collection:

  • I appreciate their commitment to sustainability and giving back to charity with every order! They truly care about our children and the planet.
  • True heirloom pieces! These clothes hold up so well in the laundry and somehow grow with your kids, staying fresh to pass down from cousin to cousin.
  • Globally inspired patterns with fun, whimsical vibes! PLUS, they make the absolute best twirly dresses and never compromise on comfort.

3. Rylee + Cru

What Scary Mommy readers love about Rylee + Cru:

  • The brand feels so unique and thoughtfully designed! The art and attention to detail make every single piece feel special and elevated.
  • Timeless quality that stands out while feeling effortless! Premium materials that are stylish, wearable, and made to last!
  • I 💕 coordinating pieces for all my littles! Having cohesive, inspiring outfits makes back-to-school wardrobe planning so easy.

Photos courtesy of Bobo Choses, Quincy Mae, Rylee + Cru, Tea Collection

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