We didn’t know Steak-umm was the voice of the millennial generation, but OK
In the social media age, a lot of brands have large followings online because of the way they interact with those followers, i.e. their potential customers. Wendy’s is known for making hilariously sarcastic jokes about its followers. Taco Bell also interacts with fans online with humor and wit. And while some people don’t understand this practice, Steak-umm, a brand of reheatable frozen beef sandwich meat, just explained it all while also explaining everything that makes it difficult to be a millennial in one mic-drop of a Twitter thread.
“why are so many young people flocking to brands on social media for love, guidance, and attention?” it begins. “I’ll tell you why.”
why are so many young people flocking to brands on social media for love, guidance, and attention? I'll tell you why. they're isolated from real communities, working service jobs they hate while barely making ends meat, and are living w/ unchecked personal/mental health problems
— Steak-umm (@steak_umm) September 26, 2018
they're crushed by student loan debt, disenfranchised by past generations, and are dreading the future of our world every day from mass media addiction and the struggle to not just be happy, but to survive this chaotic time with every problem happening at once under a microscope— Steak-umm (@steak_umm) September 26, 2018
they grew up through the dawn of internet culture and have had mass advertising drilled into their media consumption, now they're being resold their childhoods by remakes, sequels, spinoffs, and other cheap nostalgia, making them more cynical to growth or authenticity— Steak-umm (@steak_umm) September 26, 2018
they often don't have parents to talk to because they say stuff like "you don't know how good you have it," and they don't have mentors to talk to because most of them have no concept for growing up in this strange time, which perpetuates the feeling of helplessness/loneliness— Steak-umm (@steak_umm) September 26, 2018
they have full access to social media and the information highway, but they feel more alone and insecure than ever. being behind a screen 24/7 has made them numb to everything, anxious and depressed about everything, and vitriolic or closed off toward anyone different from them— Steak-umm (@steak_umm) September 26, 2018
young people today have it the best and the worst. there's so much to process and very few trusted, accessible outlets to process it all through. so they go to memes. they go to obscure or absurdist humor. they go to frozen meat companies on twitter. end rant— Steak-umm (@steak_umm) September 26, 2018
And it did. It told us why. Steak-umm just perfectly laid it out there for us all to read. Millennials struggle to find community or meaning when they work freelance or gig jobs with little security or upward mobility. They’re crushed by student loan debt and facing a world that feels hopeless all the time. Frightening headlines come at them 24-7 on social media through mobile devices. And so many people refuse to acknowledge that millennials might have it kind of rough, because they’ve been brainwashed by the bootstrap mentalities of their own generations. In reality, the American dream is a whole lot harder to achieve today than it was a generation ago, because inflation, the recession and widening income inequality have made class mobility all but a thing of the past.
And to add to all the weirdness, it’s Steak-umm that’s telling us all this. It’s surreal and strange, and also kind of fitting that all this truth is coming from a frozen beef brand.
And with a bunch of meat-related puns, no less. Sure, we’ll wait while you scroll back up to try to find them.
People (probably mostly millennials) have been cheering Steak-umm on for this, because we could all use a little more truth in this crazy world.
Steak/Umm 2020?— Sleeping Giants (@slpng_giants) September 26, 2018
Wow, good timing. I really needed to hear that today. Comparing my self-worth to my peers who all have higher paying jobs, less dysfunctional families, more friends. It's maddening. I need reminders like this every once in a while just so I don't go crazy. Thank you.— T. (@T_GeorgiaMan) September 26, 2018
thank you, this is amazing. whoever wrote this needs a promotion and a crown.— Liz Don't Separate Families Schlegel (@lizschlegel) September 26, 2018
I...— King of Tωitter (@TonyNoland) September 26, 2018
I feel like I should go buy a pack of Steak-Umm now.
And others are confused that our harbinger of truth is apparently frozen beef.
What the actual hell just happened.— missmintygreen (@390Athena) September 26, 2018
Is it weird that Steak-umm has dropped the millennial mic in a rant we all needed to hear? Yes, absolutely. But this is 2018, and we know by now that anything can happen. And Steak-umm may not be the hero we want, but it’s sure as hell the hero we deserve.
no soundcloud to add here. at the end of the day it’s easy to tweet about problems and complain about “the other,” it’s a lot harder to improve the self and work toward solutions— Steak-umm (@steak_umm) September 26, 2018
be encouraged and have hope my beeflings, the world needs it