The New Ken Is A Hipster, Complete With A Man Bun

by Jerriann Sullivan

The new Ken comes complete with a man bun.

As the world of Barbie expands to includes all types of folks, it was only a matter of time before we received the ultimate toy: Hipster Ken. Mattel is calling its new figurines Fashionistas, but really they’re hipsters.

“By continuing to expand our product line, we are redefining what a Barbie or Ken doll looks like to this generation,” Barbie senior vice president and general manager Lisa McKnight said in a statement. “Evolving Ken was a natural evolution for the brand and allows girls to further personalize the role they want him to play in Barbie’s world.”

(Repeat after us, Mattel — boys play with Barbies too!) Meet Next Gen Ken:

Image via Mattel.

Ken Fashionistas Doll 13, pictured above, is the most hip of the lot. In addition to his man bun, this Ken is single-handedly bringing back acid washed jeans. It’d be cooler if the shorts were jorts but hand-cutting doll clothes is probably tedious. Also, we’d be lying if we said we didn’t have serious eyebrow envy. Twitter has questions, though…

Next up we have Ken Fashionistas Doll 9 aka Pacific Northwest Hipster Ken:

Image via Mattel.

His plaid shirt and skinny black jeans make him an instant replacement for most men on the west coast. He’s even wearing boots because real PNW dudes are ready for a hike at any moment. He is missing a few key hipster accessories: an overgrown beard, organic free trade coffee, and a custom-built unicycle. Maybe we can buy those separately in the coming months.

Image via Mattel.

Barbie’s team of creative geniuses nailed it with Ken Fashionistas Doll 11. It’s not easy to correctly recreate the out-of-work actor/perfectly-tanned hipster vibe. How does Ken 11 afford L.A. rent prices and so much hair gel? We’ll never know. And while we love his pink and orange tank the aviator sunglasses seal the deal.

Image via Mattel.

Ken Fashionistas Doll 10 moves right past hip and straight into cool. Between his silver sneakers and skinny black tie, this Ken is our favorite.

Image via Mattel.

In all, there will be 15 new Ken dolls in three body types, seven skin tones, and nine hair styles. You can snag 10 of the new Kens now for about $10 each. The other five Kens will be available in the coming months. The new dolls go well with brand’s last inclusive line, the 2016 Barbie Fashionistas Dolls, which featured dolls of different races, body types, and backgrounds.

Rock on, Barbie.