Netflix Is Begging Users Not To Do The 'Bird Box' Challenge

by Julie Scagell
Image via Netflix/Twitter

Some people are really getting into Bird Box — and not in a healthy way

If you haven’t seen the Netflix hit Bird Box yet, what are you waiting for? It’s an edge-your-seat thriller about surviving an apocalyptic “being” that, when you look at it, takes the form of your worst fear causing you to take your own life. To combat this, Sandra Bullock’s character makes her fam wear blindfolds in order to survive. Naturally, this means randoms are also trying to get around wearing blindfolds as they go about their daily life and…yeah…it’s not working out so well.

We know people love a good challenge, so naturally the most watched movie in Netflix history spawned its own “Bird Box Challenge.” The challenge applies to some of the most heart-stopping scenes of the movie and requires participants to wear a blindfold for an undetermined period of time. Of course, people are posting the results online, causing Netflix to issue a fairly hilarious warning because they (like the rest of us) can’t believe people are actually doing this:

“Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE,” Netflix tweeted on Wednesday. “We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes,” referencing Bullock’s two unnamed kids in the film.

Of course, this hasn’t stopped people from giving it a go:

Even YouTube creator Morgan Adams posted one, going about her business for 24 hours completely blindfolded:

Of course, sometimes it can be funny, like when GMA’s Michael Strahan tries putting lipstick on co-host Sara Haines:

This certainly isn’t the first weird challenge to sweep social media. Not too long ago, the “In My Feelings Challenge” had all kinds of celebs, regular folks, and one very hot dentist posting videos of themselves dancing along. Of course, one woman thought, “Hey, why not combine the two?”

Videos posted online have ranged from people walking in fields, down stairs, running through their homes, riding escalators, and even driving their cars (just, no) while attempting the challenge. It goes without saying this is highly dangerous and really, really irresponsible.

Seriously, can we just forego the “Bird Box Challenge” altogether for the rest of our lives and bring back the dancing dentist, please?