Ikea to start selling products on third-party sites in 2018.
If you love affordable furniture and Swedish meatballs, then we’ve got great news: you’ll soon be able to buy your favorite IKEA products online. That’s right; you’ll no longer have to wake up before dawn to beat the weekend rush at one of the retail giant’s massive stores. Instead, we can remain bra-less, sans makeup, and clad in pajamas to shop from home the way the internet gods intended.
“There is a rapid change in the market where much of what we have learned and what we know of is changing radically,” IKEA Chief Executive Torbjorn Loof told Reuters. The beloved Swedish retailer will start testing out its new online ordering options in 2018, and we (along with everyone else on the planet) expect it to be a massive success. And while IKEA hasn’t told us exactly which online retailer they’ll be partnering with it’s a no-brainer that Amazon will be a lead contender. With its massive success, Amazon’s recently invested more in growing its home furnishing options and even launched a site similar to Etsy where you can find handcrafted items for the home.
IKEA currently sells some stuff on its own website, but the selection is beyond limited. As someone who has been doing a lot of redecorating I can ensure you that the item you’re swooning over is almost never available to buy online. And when it is the shipping cost are insane, which forces customers to wait weeks for their purchases. A partnership with Amazon would take care of all those pesky details, especially for Prime members who are addicted to that sweet, sweet two-day shipping guarantee. “On digital platforms, we only sell our products through our own website, and there we also see that the competitive landscape is changing,” Loof added. Um, yeah, there’s endless options for home furniture shopping online: Wayfair, Joss & Main, Target, and West Elm are just a few.
“We have one great advantage and that is that we design, produce and distribute our own unique range,” Loof explained. That unique look is beloved, too. In the last fiscal year, IKEA’s sales were up 7 percent to $38 billion, according to Reuters. Surely that number will only jump when we can press “add to cart” from the comfort of our phones, ipads, and computers. The ease of shopping online will also probably help us forget how truly terrible it is to put together a piece of IKEA furniture.