Immersive Adventures On Roblox With Wild Manes From JAKKS Pacific

Roblox is a powerful platform for engaging audiences with immersive and interactive experiences, offering an unparalleled opportunity for brands to connect with their audience and build fandom. On average, users spend 2.3 hours daily on the platform and 75% report being more likely to notice brands advertised on Roblox compared to other platforms. Successful case studies have garnered 7 million visits and attracted 500,000 visits in just four days, underscoring Roblox’s high potential. Each visit on Roblox often translates into two additional views on other popular video-based social media sites, demonstrating its powerful cross-platform impact.

Adeptly acknowledging Roblox’s impact, JAKKS Pacific has brought its Wild Manes IP on to the interactive platform. The Wild Manes Roblox experience is more than just an extension of the corresponding physical toy line; it is a vital component of a 360 marketing strategy to create an immersive and engaging brand experience centered around storytelling. The game mirrors the enchanting world of the Wild Manes YouTube series with a Roblox twist, allowing children to dive deeper into the adventures of their favorite characters. Set in the lively Town of Wild, the game offers an expansive playground where players can explore, interact, and embark on various quests and challenges.

The Roblox experience incorporates key elements from the series, such as character backstories and settings. Players can visit locations like Cocoa’s Bakery Cafe, Bailey’s Beach Shack, Cherie’s Tea and Treats, and Candi’s Sugar Crush Carnival. Each location is recreated with meticulous detail to reflect the animated series. This connection between the physical toys, the YouTube series, and the Roblox experience empowers children to engage with Wild Manes in multiple, interconnected ways.

In the experience, players create their own avatars to explore the Town of Wild, complete quests, gather and mix ingredients, win Wild Coins, and interact with other players. Players can interact with game elements as they would with the physical toys. These activities are designed to be fun and educational, encouraging problem-solving, creativity, and teamwork.

Since Roblox content creators play a crucial role in the community and driving awareness, JAKKS coordinates with influencers for post-launch collaborations and UGC giveaways like sought-after avatar items to improve player engagement and brand loyalty. The game also features toy tie-ins, with toys rendered and showcased in the Roblox 3D environment. JAKKS can promote the game using Roblox’s ad tools and via various channels like TV commercials and YouTube ads.

By blending immersive digital gaming with physical play, JAKKS has created a compelling brand that resonates with today’s digital-native children. Looking ahead, JAKKS plans to expand and regularly update the Wild Manes Roblox experience with new features, characters, and storylines to continue to drive engagement and connection.

Visit the Wild Manes website to learn about the Roblox experience and more.

BDG Media newsroom and editorial staff were not involved in the creation of this content.