Jameela Jamil Called Out Avon For 'Shaming Women' – And They Listened

by Thea Glassman
Image via Avon/Twitter/Steve Granitz/Getty

Jameela Jamil called out Avon for their cellulite reduction advertisement

Jameela Jamil took to Twitter to criticize an Avon ad campaign which included the slogan: “dimples are cute on your face (not on your thighs).” And guess what? The beauty company actually listened and swiftly took the ad down. Sometimes Twitter isn’t such an awful place.

It all began when Jamil shared a picture of the ad along with a truly accurate caption.

“EVERYONE has dimples on their thighs, I do, you do, and the CLOWNS at @Avon_UK certainly do,” she wrote. “Stop shaming women about age, gravity and cellulite. They’re inevitable, completely normal things. To make us fear them and try to ‘fix’ them, is to literally set us up for failure.”

The actress went on to explain the exhausting, negative ramifications that these advertisements have on women and the vicious cycle of so-called “self-improvement” that it puts us all on.

“Every body is beautiful, unless they have any ‘flaws’ I guess,” she tweeted. “What a gross abuse of the body positive movement. I want you all to look out for this constant manipulation. Once you see it, you can’t unsee it. It’s everywhere. You are constantly being manipulated to self hate.”

Jamil also noted that women had responded to her tweet and pointed out that these sort of advertisements make them feel self-conscious about their bodies, whether it’s at the beach or in front of their significant other.

Avon Insider heard Jamil’s critiques and responded shortly after, tweeting that they agreed with what she had to say.

“Hi Jameela, we completely understand where you’re coming from,” the beauty company wrote. “We realize that we missed the mark with this messaging. We have removed this messaging from all future marketing materials. We fully support our community in loving their bodies and feel confident in their own skin.”

YES. LEGITIMATE PROGRESS. Jamil celebrated that the beauty company had taken such an important step in the right direction – and had one final note for them.

“But also @AvonInsider please don’t promote a brand that markets itself as ‘Naked Proof’ again,” she added. “None of us need to be told that anything should stop us from feeling good naked. It’s the most natural thing. There is nothing wrong with scars and marks and bumps. We are human.”

This isn’t the first time that Jamil has stood up against awful, body shaming ads targeted for women.

In November, she slammed celebrities who were hawking detox products on Instagram – which basically just work as a laxative. “If you tell your fans to be thinner, you don’t love your fans,” she wrote. “You don’t give a shit about them or their mental health or self worth.”

Oh yeah, and she also said that she hopes those celebrities “shit their pants in public” (heh heh heh).

All the applause for Jameela Jamil for standing up for what’s right. Hopefully beauty companies and celebrities selling diarrhea products sit up and listen.