Nike has released curvy mannequins and shopping just became a whole lot more inclusive
You know how every single mannequin is usually very, very thin and represents only one very select body type? Well, Nike is on a mission to change all that. The apparel company released their first ever curvy mannequins and just made the world of shopping for athletic gear at any size a much more diverse, inclusive experience.
Nike’s flagship store in London introduced these new mannequins along with “extended offerings of plus-sizes,” according to CNN. The store already released a plus-size collection back in 2017 and now they’re working on expanding it even more, including yoga clothes that are sized up to 2XL.
“To celebrate the diversity and inclusivity of sport, the space will not just celebrate local elite and grassroot athletes through visual content, but also show Nike plus size and para-sport mannequins for the first time on a retail space,” Nike explained in a statement.
The company is hoping that these new mannequins and extended sizes will inspire women of all shapes and sizes to pursue their athletic passions. “With the incredible momentum in women’s sport right now, the redesigned space is just another demonstration of Nike’s commitment to inspiring and serving the female athlete,” Sarah Hannah, general manager and vice president of Nike’s Europe, the Middle East and Africa division, said.
Plus, Nike has partnered with influencers Paloma Elesser, Grace Victory, Chloe Elliott, and Danielle Vanier for the plus-size line and they’ve sung the praises of this comfy, inclusive, cute apparel. *Big, big bonus points* – Elliott noted on Instagram that there’s no “rolling or falling down” with the workout pants, unlike other plus-size clothing.
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If anyone tries to tell you that your body size will hold you back, they are absolutely wrong. A few weeks ago someone left me a comment saying ‘You are mad if you think you can do ballet’. Feels good proving people wrong, you’re only called ‘crazy’ til you do it 😏 ——————— This whole dream of a campaign is a collaboration I worked on with @nike + @veryuk – all hail brands working towards diversity + including plus size women in such a positive way! The campaign focused on the Nike One Leggings which are honestly the most comfortable pair I have EVER worn. I wore them from 9am-8pm, through a ballet/barre session with the incredible @paletacalmquality ,for lunch, to travel home and barely even realised I had them on. Super high waist, comfortable and they really move with your body – no rolling or falling down (thank the Lord) which annoyingly most plus size workout leggings do – but these do not move! Thank you Nike for taking the time to create a ridiculously well made plus collection + for your leaps and bounds in terms of inclusivity. Everything I’m wearing is available on the Very website 💪 Ph by @sarahellen_photography @nikewomen @veryuk #onelegging #bodypositive #ballet #barre #barreworkout #blok
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😩👀😊 So excited to announce that I am partnering with @NikeWomen longterm, representing their Nike Plus Collections. I will be sharing content over the next few months about movement, fitness and my thoughts around it. Paying close attention to the connection between exercise, mental health and body image. I am SO SO proud of this collaboration and I'm looking forward to sharing with you all, a different narrative to exercise 😌✨
Elliott was one of fourteen high-profile plus-size women who signed an open letter to retailers in 2018, asking that they design more inclusive clothing.
“The thing is, I don’t really want to write this letter,” they wrote. “I don’t want to have to tell the entire Internet that it’s a genuine struggle for me to buy clothes. I just want to have a wardrobe as good as my smaller sized friends. So I’m asking if you can finally make plus-size women your priority, instead of an afterthought.”
Here’s hoping more stores follow Nike’s lead and sit up and listen to their customers. We can start with curvy mannequins everywhere.