Dove Under Fire For 'Tone Deaf' Ad Because WTF Were They Even Thinking With This?

Dove Under Fire For ‘Tone Deaf’ Ad Because WTF Were They Even Thinking With This?

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Image via Facebook/Twitter

Dove apologizes for tone deaf ad

Last week, Naomi Blake was scrolling through Facebook when a Dove ad appeared in her feed. It stopped her in her tracks because — who the hell approved this message?

The ad shows a black woman in a brown t-shirt, pulling the brown t-shirt over her head to reveal — a white woman in a white t-shirt.

Good Morning America picked up the debate, asking if the ad was a subliminal inference that “lighter is better.” The full ad shows three different women.