Secret's Groundbreaking Ad: 'There's No Wrong Way To Be A Woman'

by Jerriann Sullivan
Originally Published: 
Secret Deodorant
Image via YouTube.

Secret deodorant releases groundbreaking ad featuring trans woman

Secret deodorant released a commercial that perfectly sums up the stress transgender people can face when using public restrooms. The topic has been covered since North Carolina’s hateful bill was first introduced, but this short ad captures the situation better than most.

The 30-second clip features actress Karis Wilde, who plays Dana, inside a bathroom stall. A group of women enter the bathroom and are in the common area sharing stories as Dana struggles to come out of the stall. She takes a deep breath and walks out as a tagline appears that says, “Dana finds the courage to show there’s no wrong way to be a woman.” The ad is short but incredibly powerful.

“I always have moments of insecurity but I have conditioned myself to act unbothered,” Wilde, the transgender actress in the ad, told Queerty about using public bathrooms. “While shooting, I allowed myself to feel vulnerable. It terrified me how much I’ve stored all those emotions; I almost cried in the middle of taping.” The stress she and other transgender people face is completely understandable as a number of proposed laws have taken shape aiming to limit their freedoms.

Previously, transgender people used whichever bathroom they wanted to and no one cared. People used restrooms then moved on with their lives. Then in March N.C. decided to start a completely unnecessary debate with a bullshit law requiring transgender people use the bathroom that corresponds to the sex on their birth certificate. Because we all carry our birth certificate when going to the restroom.

Since then we’ve tried to explain to others how transgender bathroom laws are ridiculous and useless. Trans woman Sarah McBride’s selfie and corresponding post pointed out how insane it would be for her to use a men’s restroom. And Target responded to the insane law with a policy allowing transgender people to use the bathroom that corresponds with their gender identity.

As we wait for the rest of the country to catch up, it’s nice to know Secret gets it and is showing support for all women.


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