People Are Wondering Why Tide Always Makes Its Packaging Look Delicious

by Christina Marfice
Originally Published: 
Image via Procter and Gamble

Is Tide just trolling us now by making its detergent look like tasty treats?

It seems like just yesterday, but actually, it’s been months since the internet lost its collective mind over the idea that teens were eating Tide pods as some kind of weird, stupid dare. It was dumb, and the reality was that teens were spending more time making memes about eating laundry detergent than, you know, actually eating laundry detergent.

But still, after all that fuss, Tide has just released some new packaging for its liquid detergent. And, um, it might look kind of familiar.

Do you see it? If not, here’s a little hint.

And not just any juice boxes.

The new boxes that Tide liquid detergent comes packaged in? You open them by punching out the cardboard on the front to reveal a spigot. Literally Tide is just putting its detergent into Franzia boxes and the world’s just letting it happen.

So now, we have to ask: Why does Tide keep making its packaging look so delicious? Is this all an elaborate way to troll us? We’re kind of starting to think so.

For the love of God, do not slap the bag.

What makes this even more hilarious is Tide’s A+ response to the whole situation.

“We all know laundry detergent is for cleaning clothes,” the company said in a statement. “To be sure people know this is detergent, we put a large picture of our Tide bottle on the side of the box.”

I don’t know about y’all, but after about 1.5 glasses of boxed wine, there could be a motor oil bottle on the side of the box and I wouldn’t be paying attention. If your laundry area is in or near your kitchen, you may be in trouble here.

Look, we can understand why Tide decided to go in this direction. A boxed product like this is easier to store and transport. If the inner bag that contains the detergent is recyclable, this is also way more eco-friendly than those giant plastic jugs you could get before. There are a lot of benefits to transitioning to this kind of packaging.

But at what cost? Because fam, you just know some idiot is gonna fill a wine glass up with detergent and toss it back. Please, please don’t be that idiot. Consider this your PSA.

This article was originally published on