Japanese company is behind the “baby butts covered with peaches” campaign
Babies are already adorable, but people in Japan have taken their kids’ cuteness to a new level by posting pictures of baby butts covered with peaches.
The latest trend emerged on Instagram during a contest run by Japanese-based photography company Kodomono. The family-focused brand sells photo prints and T-shirts with your kids face on it.
Parents loved the idea and started sharing their pictures under the hashtag 桃尻, which means “peach” in English, Buzzfeed reported.
There were a lot of sleepy peach butts shared, because, well, babies sleep a ton.
But there was also some TV-loving peach butts.
And some peach butts that love a good book.
And some active peach butts.
A peach butt alongside with two dog butts.
Three peach butts resting together and likely wondering, “what are our parents doing up there?”
A cherry peach butt.
And – perfect for the summer – a peach butt ready for the beach.
The trend hasn’t taken off in America, but it totally needs to. Peaches are in season and what’s cuter than a baby butt?