Social media is filled with Father’s Day love, but unfortunately, many of those dads don’t actually see the posts. According to Michelob Ultra, there are 8.5 million #FathersDay posts on Instagram, but just 1.6 million dads using that social channel.
That’s why the company is offering to turn your Instagram posts into hold-in-your-hand printed cards sent to the intended dad. All you’ve got to do is use the hashtag #ULTRADad in your post. Simple as that.