Jameela Jamil is on a crusade to call out celebrities for being irresponsible influences, and we’re here for it
When it comes to celebrities who shill detox teas on Instagram and other unhealthy, non-FDA approved methods of weight loss, Jameela Jamil is not messing around. She’s used her own account to call them out for being irresponsible with their platforms, but now she’s calling them out individually. First up: Khloe Kardashian.
She’s the latest Kardashian to promote the Flat Tummy Tea Company’s meal replacement shakes, which she credits for helping her achieve “undeniable” results in just two weeks. Which, as we all know, is straight-up bullsh*t.
“Loving how my tummy looks right now you guys! I brought @FlatTummyTeaCo’s meal replacement shakes into my routine about 2 weeks ago, and the progress is undeniable.”
Because Jamil knows how big of an impact the Kardashian family has on its audience, specifically young girls, she didn’t waste any time with calling Khloe out.
“If you’re too irresponsible to a) own up to the fact that you have a personal trainer, nutritionist, probable chef and a surgeon to achieve your aesthetic, rather than this laxative product … and b) tell them the side effects of this non-FDA-approved product, that most doctors are saying [isn’t] healthy … then I guess I have to,” she commented.
Jamil says possible side effects of the Flat Tummy products are cramping, stomach pains, diarrhea, and dehydration — not exactly a recommended method of weight loss. Furthermore, it’s highly unlikely that this particular product is something Khloe Kardashian even uses sparingly, let alone regularly. And if she does use it, she’s also using it in addition to the other methods Jamil mentions.
“It’s incredibly awful that this industry bullied you until you became this fixated on your appearance,” Jamil concludes in her comment. “You’re a smart woman. Be smarter than this.”
This isn’t the first time Jamil has been public about her feelings on celebrities who get paid to promote weight loss products. Last fall, she shared her thoughts about it on Twitter.
She says she was influenced by similar marketing when she was a teenager, and developed a pattern of disordered eating because of it. “I was the teenager who starved herself for years, who spent all her money on these miracle cures and laxatives and tips from celebrities on how to maintain a weight that was lower than what my body wanted it to be.”
Earlier this year, Jamil started a Change.org petition to stop celebrities from promoting products like this and spreading misinformation and influencing their followers in a harmful way.
“In the last few years we have seen a scary rise in the marriage of celebrity and diet/detox endorsement,” the petition states. “There’s little to no information about the side effects or main ingredients, the harm they may cause or any of the science behind how these products are supposed to work.”
Her hope is that this new “nonsense culture” can be dismantled through the petition so that celebrities with influence can no longer “freely spread lies” to the vulnerable people who follow them:
“This is false and irresponsible advertising and it is part of a pervasive and disturbing rhetoric that preys upon eating disordered behavior and the new trend of ‘quick fix’ that relies upon a naive and vulnerable customer who is not educated as to the full list of health implications these products and diet restrictions can bring.”
Khloe Kardashian hasn’t yet responded to Jamil’s comment. Here’s hoping Jamil’s petition and her continued work in calling people out for peddling weight-loss products leads to real change on social media platforms.