Lucky Charms Is Adding A New Marshmallow And It's Magical AF

by Valerie Williams
Image via Lucky Charms

The unicorn is the first new Lucky Charms marshmallow in 10 years

It doesn’t really matter how old you are — Lucky Charms are amazing. Correction — Lucky Charms marshmallows are amazing. No offense to the actual cereal part, but nothing can compare to those colorful little flavor jewels. Just this past weekend, I snatched a box from my son and proceeded to pick through it for as many marshmallows as I could stuff in my face, and now? It’s about to get even more whimsical with the addition of unicorn-shaped marshmallows.

That’s right — take a few deep breaths and try not to fall as you sprint to your minivan and rush to the nearest grocery store. The unicorn shape is going to be Lucky Charms’ first new marshmallow that will be a permanent addition to the usual lineup in 10 years.

Look how pretty.

Image via Lucky Charms

Lucky Charms tells Scary Mommy that the boxes with unicorns in them have already begun to appear on store shelves and will be more widely available in March. They’re arriving just in time for St. Patrick’s Day and my one yearly baking feat of vanilla cupcakes with light green frosting and Lucky Charms marshmallows sprinkled on top. Go ahead and steal it — I know it’s genius.

Image via Lucky Charms

Lucky Charms tells us this marshmallow shape was picked in part by kids, which, OK, but us moms are into unicorns too, if our choice in cakes or slippers is any indication. We can’t get these in our grocery carts fast enough.

Image via Lucky Charms

Josh DeWitt, marketing manager of Lucky Charms, said in a press release, “Our goal is to not only create a cereal that families and cereal fans will love and enjoy, but to inspire magical possibilities and help spark imagination and fun no matter what the age,” he said. “That’s why, after 10 years, we decided to introduce a new charm with the help of the keepers of magic themselves – kids. They spoke, and after hearing their love for the magical unicorn, we listened.”

Image via Lucky Charms

The only sad news is that to make room for the unicorn, the hourglass will no longer be part of the collection of marshmallow shapes. Each box will now include hearts, stars, horseshoes, clovers, blue moons, rainbows, red balloons and of course, magical unicorns.

Because unicorns make everything better.