Peloton rolled out a holiday commercial that has people both confused and worried for its star
Peloton’s holiday commercial is receiving major backlash — and for good reason. It’s completely ridiculous. In it, a husband gifts his clearly already fit wife one of the stupidly pricey stationary bikes ($2,245 for the bike and another $39/month for the class subscription service) and the rest of the ad is devoted to her “journey” to, uhhhh, still being super fit? It’s quite a ride, y’all — pun fully intended.
If you had to drum up a Family Feud-style list of the worst Christmas gifts for a husband to give his wife, exercise equipment would surely land in the top three. Unless it’s explicitly requested, that’s a bold-ass move, buddy. And judging by the woman’s surprise in this bonkers commercial, she was not at all expecting a luxury stationary bike as her “big” gift this year. The spot is called “The Gift That Gives Back” and you’re just gonna have to watch before any further discussion. Because holy shit.
Did anyone else slow this down a few times to see if the woman was trying to blink out “help me” in morse code? Just me? K.
So she compiles a year-long selfie video showing just how much she’s enjoying her Peloton bike and that’s what she gives her husband on Christmas the next year. She wakes at 6am (WORTH IT), works out five days in a row, and has her name called out by the computer person teaching her “class.” By the end, she’s all kinds of inspired and makes moony eyes at her husband. “A year ago, I didn’t realize how much this would change me,” she said.
Not at all totally creepy, right? But there’s a lot more to unpack here.
Like, why does she look TERRIFIED?
Peloton girl: Okay, first ride. I am little nervous but excited. Let's do this. pic.twitter.com/zKVD5P3AM8
— Jacoby (@StormTheCassell) November 25, 2019
— Hard Trigger Jesus (@HardTriggerJ) December 3, 2019
Overall, people are just kind of concerned about her husband’s, um, intentions.
So sweet. My husband was inspired by the Peloton ad to get me a pair of pants in a child’s medium and a handwritten note that says “Don’t fucking touch me till you can fit into these”
— Jess Dweck (@TheDweck) December 2, 2019
I hope the Peloton wife leaves her husband and takes their daughter and falls in love with the Mandalorian and they raise the daughter and Baby Yoda together as one happy family. That’s what I hope.
— The War on Christmark (@markhoppus) December 3, 2019
I’m gonna marry the peloton wife and let her do whatever she wants and bake her garlic bread every night and give her scarves for Christmas
— Sophia Benoit (@1followernodad) December 2, 2019
Nothing says “maybe you should lose a few pounds” like gifting your already rail thin life partner a Peloton pic.twitter.com/E2M9gFdD5A
— Siraj Hashmi (@SirajAHashmi) December 2, 2019
a peloton ad where the thin and hot peloton gift recipient films the peloton accumulating clothes in the guest room throughout the year and ends the video by serving her husband divorce papers
— kilgore trout was in the loop (@KT_So_It_Goes) December 2, 2019
a peloton ad where the husband gives his wife a peleton and she sells it and has $2,000.
— Jessica Huseman (@JessicaHuseman) December 2, 2019
Look I don’t want to be “The Peloton Ad Guy” anymore but the newest commercial about the vlogging 116 lb woman’s YEARLONG fitness journey to becoming a 112 lb woman who says “I didn’t realize how much this would change me” is just ri-god-damn-diculous. Come on.
— Clue Heywood (@ClueHeywood) November 25, 2019
Others made more interesting observations about the family’s life outside of their Peloton situation. Gotta admit, these all nail it.
The only comment I have on that Peloton ad is that there's no way that child is vaccinated
— Rachel McCarthy James (@rmccarthyjames) December 2, 2019
You know the Peloton couple lives next to that dick who bought two GMC trucks for funsies
— Eric Stangel (@EricStangel) December 3, 2019
the lady in the peloton ad is already toned and fit in the "before" part, making it very hard to believe she would be nervous about a basic spin class. (tho that's probably the least weird thing about the ad)
— Erin Griffith (@eringriffith) December 2, 2019
Naturally, the parodies are coming out.
when my husband gets me a Peleton for Christmas …….. pic.twitter.com/Z2d3ewMhPu
— Eva Victor (@evaandheriud) December 2, 2019
And there’s this incredibly spot-on observation. As I watched it, I was waiting for the vibe to take a sudden and dark turn. It definitely didn’t feel like a fitspo commercial so much as a mini horror movie.
The only way to enjoy that Peloton ad is to think of it as the first minute of an episode of Black Mirror
— Jess Dweck (@TheDweck) December 2, 2019
But in the end, it’s really just uniting people during a very divisive time.
We all need to treasure the things that bring us together as a nation, as a people. Collectively hating on this Peloton ad is that thing. pic.twitter.com/UQtUU4CCQt
— Renee Klahr (@reneeklahr) December 2, 2019
Most people can probably agree that this commercial is bananas and all stationary bikes eventually become laundry holders.