
Kids makeup kits and makeup toys (the latter, if you’re not into lipstick smears all over the place, even if they are non-toxic) are a fun way for little ones to mimic their parents. After all, that’s how my own child became interested in the stuff. Every morning, I do my makeup, and even though it’s been optional — especially throughout 2020 — it’s always been part of my routine. In trying to strive for normalcy, I kept everything the same as it was before the health crisis. It’s not much — normally just a little foundation under my eyes and some mascara. But, it’s a ritual my 3-year-old daughter caught onto.
Eventually, she was curious about her own makeup. Namely, why doesn’t she have any of her own? I told her (as I’ll tell all women) it’s something she doesn’t need. But, I’m not going to pretend the act of applying makeup isn’t at least a little bit fun. If it helps boost confidence, or it makes us feel like a different person for a few hours (her favorite princess Disney cartoon characters, perhaps?), then what’s the harm?
Of course, I think she’s a little too young for actual makeup. And, that’s why her “kit” consists of one Minnie Mouse chapstick. Still, she has fun every morning applying it, even though she’s aware it doesn’t do much. (In her own words, “I look the same!”) I have no problem buying her play makeup in the future, and have been on the lookout for the best kids makeup for some time. Remember, it’s about fun, not appearances.
So if your child is interested in playing dress-up, read on. Here are eight of the best kids makeup kits and sets online — aka, our favorite “you’re-too-young-for-makeup” makeup that’s just for play.
Best Kids Makeup Kits

My First Princess Make Up Kit
This particular kit is fantastic for plenty of reasons. For one, it includes a bunch of basics — nail polish, lipstick, lip gloss, and eye shadow. But secondly, it’s washable, which is wonderful when that nail polish, lipstick, lip gloss, and eye shadow end up on their face, then transfer onto your sweater. It’s also non-toxic, and a great way for them to explore self-expression.

Awefrank Kids Makeup Kit
This box is straight up cool. I don’t know what it is about having layers of makeup drawers, but it’s always very appealing, especially for older kids. Aside from the box, this set also includes eye shadow, nail polish, blush, lip gloss, blush wax, lip gloss, lipstick, and of course, a mirror. It’s also non-toxic, and recommended for kids 3 and up.

KODATEK 27 Pieces Kids Makeup Kit
Does your child like rabbits? Then this kit will be an adorable fit. The makeup is washable and non-toxic, and includes an impressive amount of brushes that’ll make them feel quite mature. “This was a Christmas present for my 5-year-old niece and she absolutely loved it,” writes Amazon Reviewer Evie Drae. “As soon as she opened it, she disappeared to the bathroom and came out glammed up.”

Kids Makeup Palette
If your child has a *sparkling* personality, this washable set may be a great bet. It’s non-toxic, colorful, and a hit with parents. “It washes off easily and I love that it is non-toxic,” writes Amazon Reviewer and mom Rachelle. “Great buy for girls ages 5-12.”

TOKIA Kids Makeup Kit for Girls
The TOKIA set is great for parents who want to introduce their kids to just the basics, as a method of fun. The non-toxic, water-based makeup is real, but it’s also not extravagant. Kids can try the lip gloss or paint their nails with adult supervision. This is definitely geared more towards older kids who may be more interested in the real deal. BTW, 74% of the people who bought it had no trouble giving it five stars.
Best Pretend Makeup Toys

Beauty Vanity Play Set
This play vanity set is unlike some of the others, as it also includes hair care. And even better, the hair dryer actually works. (That is, as a toy — not as an actual backup if yours breaks, as incredible as that would be.) “It was perfect for my 2-year-old and I didn’t have to worry about her getting makeup all over her face,” raved mom and Amazon Reviewer Cathy Mannone.

Banvih Makeup Kit
Like the idea of makeup, but not the mess? Then the Banvih makeup set may be the perfect match for you. These are great for building imagination and making children feel included if they want to “do their makeup” alongside you. Bonus — it comes with a purse and a crown.

Auney Kids Makeup Kit
This is another make-believe makeup set for parents who aren’t ready for the actual thing just yet. The 20-piece collection is made of non-toxic ABS plastics and is safe for play and make believe. “I gifted this to a 4-year-old girl at her birthday party and she started playing with it right away,” said Amazon Reviewer Morgan Wenberg. Definitely a favorite for little glamazons.

Litti Pritti Pretend Makeup Set
You can’t go wrong with this realistic-looking pretend makeup set, which has over 3,500 5-star reviews. In addition to makeup pieces that look like the real deal, there’s a set of bristled brushes and a compact mirror — all tucked away in a chic little faux leather bag. P.S., the listing has a $4 off coupon that you can apply.