Is Tide just trolling us now by making its detergent look like tasty treats?
It seems like just yesterday, but actually, it’s been months since the internet lost its collective mind over the idea that teens were eating Tide pods as some kind of weird, stupid dare. It was dumb, and the reality was that teens were spending more time making memes about eating laundry detergent than, you know, actually eating laundry detergent.
But still, after all that fuss, Tide has just released some new packaging for its liquid detergent. And, um, it might look kind of familiar.
— CNN Business (@CNNBusiness) November 10, 2018
Do you see it? If not, here’s a little hint.
And not just any juice boxes.
The new boxes that Tide liquid detergent comes packaged in? You open them by punching out the cardboard on the front to reveal a spigot. Literally Tide is just putting its detergent into Franzia boxes and the world’s just letting it happen.
So now, we have to ask: Why does Tide keep making its packaging look so delicious? Is this all an elaborate way to troll us? We’re kind of starting to think so.
If they don’t want us to eat it why do they keep making it seem so delicious? First they make it look like candies and now it looks like a box of wine. Does Tide have social Darwinists making their products? #ThinOutTheHerd pic.twitter.com/hdDyHesp8N
— Alex Pierpaoli (@FistThingsFirst) November 12, 2018
Me: At long last, the viral Tide Pod moment has faded from public consciousness, and I can finally achieve inner peace.
— VICE (@VICE) November 12, 2018
Tide box wine pairs well with a nice sauteed Tide Free & Gentle for your weekly date night pic.twitter.com/5KNn1LikZs
— jake, math lover (@watislive) November 12, 2018
Tide: We have a foolproof plan to make sure no one ever accidentally ingests Tide again pic.twitter.com/B2Y6wQXIAI
— Joshua Topolsky (@joshuatopolsky) November 12, 2018
WHY DOES TIDE KEEP MAKING POISON LOOK FUN TO DRINK AND EAT?! What is this?! https://t.co/c3Ln8gNW2Y
— Steve Zaragoza of The Valleyfolk (@stevezaragoza) November 12, 2018
I like the new Tide packaging. pic.twitter.com/GoDFJmqLTM
— Michael Wells (@humanbean) November 13, 2018
Procter & Gamble: "Don't eat laundry detergent"
Also Procter & Gamble: *makes Tide look like boxed wine* https://t.co/GbhYxloUpK
— AOL Instant Mess (@JennMint) November 12, 2018
Tide pod eaters have finally grown up and graduated to boxed-wine-Tide https://t.co/b4nHzGbqXt
— Jessica Valenti (@JessicaValenti) November 12, 2018
— Amber Davidson (@amberreah33) November 13, 2018
Can't wait to slap the tide bag 😩😩😩😩❤️❤️❤️ pic.twitter.com/QeOMwcgQIZ
— Terminally Chill🧪🧪 (@_CHMST) November 13, 2018
For the love of God, do not slap the bag.
What makes this even more hilarious is Tide’s A+ response to the whole situation.
“We all know laundry detergent is for cleaning clothes,” the company said in a statement. “To be sure people know this is detergent, we put a large picture of our Tide bottle on the side of the box.”
I asked Tide about how everyone is saying the Tide box looks like delicious laundry wine.
"We all know laundry detergent is for cleaning clothes. To be sure people know this is detergent, we put a large picture of our Tide bottle on the side of the box." https://t.co/FAtVCyKQLq
— Katie Notopoulos (@katienotopoulos) November 12, 2018
I don’t know about y’all, but after about 1.5 glasses of boxed wine, there could be a motor oil bottle on the side of the box and I wouldn’t be paying attention. If your laundry area is in or near your kitchen, you may be in trouble here.
Look, we can understand why Tide decided to go in this direction. A boxed product like this is easier to store and transport. If the inner bag that contains the detergent is recyclable, this is also way more eco-friendly than those giant plastic jugs you could get before. There are a lot of benefits to transitioning to this kind of packaging.
But at what cost? Because fam, you just know some idiot is gonna fill a wine glass up with detergent and toss it back. Please, please don’t be that idiot. Consider this your PSA.