Kourtney Kardashian Tries To Sell 'Hoo Ha' Cleansers And Women Aren't Here For It

by Cassandra Stone
Originally Published: 
Kourtney Kardashian/Instagram, Poosh.com and caitlin kuhwald/Twitter

Apparently our ‘hoo-has’ need to smell a certain way?

Somehow it’s 2019 and capitalism is still trying to convince women that our vaginas are anything but perfect just the way they are. Sigh. Kourtney Kardashian’s lifestyle website, Poosh, is trying to sell a line of vaginal cleansers to its target audience. While that may seem somewhat unremarkable on its own, it’s the way Poosh is trying to market the cleansers that’s noteworthy.

Namely, the fact that Poosh, which kind of sounds like a euphemism for “vagina” as it is, loves calling it anything but a vagina in its marketing tweet.

Not entirely sure what a yoni is or why we need to keep one healthy, but if they mean VAGINA, well fun fact — those are self-cleaning! “If you’re ready to make the switch to the clean(er) side, you’ve come to the right spot,” the Poosh site reads. “We’re sharing feminine washes (and one option if you’re more of a wipes gal) that are safe for your precious parts.”


Since Poosh is rather, uh, vaginally vague about what we’re supposed to be washing — here you go: There is a difference between washing the vulva (the external genital area) and the vagina (the first part of the reproductive system inside the body, leading to the uterus).

There is absolutely no need to wash the vagina; it truly is its own self-cleaning device with regular cell turnover and a highly-tuned pH and microbiome. Getting cleansers or douches inside the vagina can mess with the science and balance of things or lead to infection. Or, in other words, it can make your yoni very sad.

Naturally, the women of the internet had a field day roasting Poosh for trying to convince us we need to keep things “fresh down there.” Because patriarchy.

The blog on Poosh does say that the “vagina is a self-cleansing machine” but still pushes the narrative that they need a “little extra love for the external areas.” Double sigh.

Back in college, I succumbed to the idea that my vagina wasn’t good enough the way it was and that even though I showered daily, I needed special vagina soap to keep things “fresh.” Well sure enough, after a few months of using it, I was in my OBGYN’s office with a prescription to cure the bacterial vaginosis I’d contracted as a result of messing up my pH balance. The first question she asked me was whether I was douching or using a vaginal cleanser. The entire thing was uncomfortable, inconvenient, embarrassing, and most of all — an easily avoidable experience altogether. I have never disrupted the inner peace of my yoni ever again, and I never will.

Though this tweet is definitely still making the rounds on Twitter, Kourtney Kardashian and Poosh have yet to comment on a.) clarifying what a “yoni” actually is; and b.) their role in making women try to feel insecure about their vaginas.

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