A lot of thought goes into how to outfit your changing body during your pregnancy, but rarely do we turn our attention to postpartum recovery needs and how they can affect — of all things — your wardrobe. As many moms know (and soon-to-be-moms will find out), the road to recovery after your baby is born can be paved with annoying clothing issues from cumbersome nursing bras to pants that graze your painful c-section scar. And don’t get us started on the struggle to look just the tiniest bit pulled together as your body physically heals and your emotions run high. The shock of witnessing your belly morph during pregnancy is only met with the awkward post-delivery phase when nothing fits, everything hurts, and comfort is king (or queen). Ah, the magic of postpartum fashion.
Thankfully, the uber-covetable and oh-so-fashionable maternity brand HATCH just launched a brand new category to support moms through every stage during and after pregnancy called Fourth Trimester: The After Baby Collection. Designed specifically for the stretch of time after birth, the new Fourth Trimester range offers essentials like fashionable maternity gowns and supportive nursing bras that marry the form of an effortlessly chic wardrobe with the function of postnatal healing design.
“We wanted the Fourth Trimester collection to address one of the most wonderful, but also one of the most challenging times in a mother’s journey,” explains founder and CEO Ariane Goldman.”This collection of cozy, stylish and functional underpinnings, loungewear and nursing-friendly ready-to-wear is designed to make the transition from pregnancy to motherhood just a little bit easier — and feel a little more like you.”
Keep reading for our favorite postpartum fashion buys and the inspo behind the post-baby wardrobe that is way better than your average pair of oversized sweats.
“We dedicated over two years of research and development to ensure that every detail was optimized for ease, functionality and most importantly, a new mother’s comfort,” explained Goldman and it shows in HATCH’s thoughtful treatment of the humble undergarment. This full-coverage brief gives you just the right amount of sculpting with an added dash of compression to keep you tight and right post delivery. The super high waist and the luxe fabrication of the OEKO-TEX material do wonders to smooth and soothe without harmful substances that are safe post-baby.“We were thoughtful to create pieces that were C-section friendly, postpartum friendly, recovery friendly – but are still really beautiful,” Goldman continued.
Oh, a hands-free pumping bra that is seamless, hardware-free that also makes nursing a better experience? Talk dirty to me. The “mama-safe” modal material shapes your ladies in all the right ways with enough functional details to make multitasking a breeze. “We wanted the first thing she puts on her body to bring her comfort and inspire confidence to tackle the next stage of motherhood,” offers Goldman. While other options may constrict your boobs into oblivion, this stretchy style has “targeted support” to give you a little breathing room where you need it most.
This. Is. Genius. As someone who was surprised by several friends in their hospital room mere moments after giving birth (and then every day after the fact) we can attest just how essential a simple, roomy, non-revealing but accessible dress is. The Visitor Dress is just that only this supple option is crafted in French terry and designed with feeding in mind, not to mention the agonizing trip home from the hospital or late night lounging in front of the television. Did they hear us complaining about needing the very item stat? Perhaps. “We wanted to create something that would make the transition from pregnancy to motherhood a little easier,” Goldman suggests and it looks as though they’ve succeeded in spades.
Long nights and early mornings call for this dreamy organic Japanese cotton set that includes a roomy and pillowy soft button down shirt with a coordinating drawstring pant. The petite floral print and poppy pink colorways are basically like wearing a smile. You don’t even need to have just given birth to know the value of a good pair of cozy pjs. “We wanted to create pieces that can adapt to her changing body so she feels comfortable, stylish and true to herself,” explains Goldman, “both in those crazy wonderful early days and in the months and years to come.”
You can go ahead and throw out your boo’s worn out button down because HATCH is bringing back the elegant sleep shirt. Crafted out of airy organic cotton, this billowy buy makes nursing a breeze and can even be paired with bermuda shorts or jeans when you inevitably need to run out for an unplanned errand.We’ll take both white and *happy* pink.
Take it from someone who donned oversized men’s tees and compression stretch pants from the hospital until, well, now — there is just so much to love about this well-designed cover up. A deep v-neck, side pockets, and a slouchy fit make this fleece-lined casual must-have essential for everyday wear long after the baby is born. Not to mention it boasts asymmetrical snaps so that you can open it for feeding without baring your entire belly (praise hands).
Shhhh, hidden design details are at work. What may seem like your everyday, super stylish, boho-approved, petite floral frock is actually a thoughtful cover up that allows for easy nursing access at a moment’s notice. Gone are the days when you have to scoop and discreetly shuffle your boobs out of a dress and then silently pray that they stay put after you pop them back into place. No, ma’am. The breathable viscose fabrication with hidden slits that close with under-the-radar snaps have you covered.
Consider this your gateway purchase into a life of postpartum luxury. This kit that includes a a breezy dress, cozy robe, cushy socks, and forgiving briefs will get you through the turbulent times in the hospital and the not-so-glamorous moments when you return home. Trust and believe that this package of amazingness makes for the best baby shower gift and can also pull double duty if you’re looking for a little way to pamper a new mom.
Need more pregnancy swag? Shop our amazing pregnancy fashion essentials.