Rihanna’s Savage x Fenty brand just dropped its first underwear line for men — all men
If you’ve been wondering where Rihanna’s been lately, well, the Barbadian singer has just been out here building a whole business empire. On Friday, she released the latest collection from her fashion brand Fenty: an underwear line for men. While Fenty x Savage is in its third year of female fashions, this is RiRi’s first Fenty x Savage offering for the fellas. And rest assured, the collection is for every size bae.
Rihanna debuted the men’s line on Friday during Savage x Fenty’s “Vol. 2” fashion show, which featured models of all sizes (and myriad cultures). The capsule collection’s size inclusivity is also on display over at SavageX.com, where one male model rocks a few of the styles in size XXL.
The collection features 10 styles designed for guys, ranging from monogram-print boxers to a black jacquard smoking jacket. The best part? The designs size all the way up to XXXL. “Never in my adult life have I seen a male model that has a similar body to mine,” wrote one Twitter user in response to the XXL model on SavageX.com. “I feel… almost emotional? Like I finally can buy something I saw and want and KNOW it was made for people like me in mind.”
Another commented, “I just realized I have never seen a male model with a body type close to mine that wasn’t there as a joke. Seeing this made me really happy. They even kept the stretch marks.”
The line is the latest reminder from Rihanna that representation matters. In addition to her size-inclusive men’s underwear, the singer launched Fenty Beauty with foundation available in an impressive 40 shades. This year, the brand announced a “gender-neutral” skin care line.
Although size-inclusivity in fashion is often discussed in the context of women, it clearly resonates with men as well. It’s important for people to be able to see people who look like them, whether it’s while watching TV or shopping for new underwear. Representation can shape how one is perceived by society and how they perceive themselves.
— Rihanna (@rihanna) October 1, 2020
It goes without saying we miss RiRi on the music front. We want to hear her on the radio. But fashion needs her.