Best Selling Amazon Beauty Products of 2021, All Mom-Approved

17 Of Amazon’s Best-Selling Beauty Products (Loved By Over 100K!)

May 7, 2020 Updated July 16, 2021

Amazon Best Beauty

Did you know that scoping out the highest-rated beauty products on Amazon is a clever way of staying on trend with the beauty industry? It can be hard to keep up with the latest and greatest beauty products — today’s “it” ingredient can be tomorrow’s old news, and how different can mascaras really be from one another? One way to narrow down your choices is to peruse the Amazon Best Sellers, a list of the most popular products that shoppers are currently buying. You’ll find the best makeup on Amazon, haircare products, and more. The list is updated every hour, and it doesn’t just apply to beauty and personal care, but literally to every category of products that Amazon has on its website.

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The best beauty products on Amazon that make the top seller list have a ton of positive reviews— many people are clicking on “add to cart” right now.  Just this time, it seems popularity contests do work in your favor —whether you’re looking for a tool to style your hair pre-breakfast meeting (with 40,000+ reviews!), a gentle moisturizing lotion that doesn’t cost a fortune, or a strangely satisfying foot mask, you can see what’s currently ranking. It’s a great place to get some inspiration and see what everyone else is buying because Amazon has already done the research for you. And remember, you’ve got the option to get everything ASAP as an Amazon Prime member. With a Prime membership, you’ll have access to free two-day shipping and all of the awesome deals Amazon has to offer (yep, including Prime Day!) for just $12.99 a month or $119 a year.

Now that you’ve saved yourself some time, ahead are 14 best-selling Amazon beauty products that everyone loves— and judging by the numbers, you will, too.

Amazon’s Best-Selling Beauty Products

Essence Lash Princess False Lash Effect Mascara

While we’re always down for the occasional beauty splurge, there’s something to be said about scoring a mascara on a $5 budget. The Lash Princess False Lash Effect Mascara from Essence has officially piqued our interest. (Who needs a lash lift or lash fillers anyway?!?) Providing dramatic volume, the conic-shaped fiber brush delivers on length without clumping, flaking, or fading. The best part is that it lasts all day. Raves this Amazon customer, “After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long wearing. I go from an 8 hour work day right to the gym and sweat like crazy…and this stuff doesn’t budge! I love it!!” 


Mighty Patch Original - Hydrocolloid Acne Pimple Patch

According to Amazon reviews, this Hydrocolloid Acne Pimple Patch is a spot treatment that really works. Great for all skin types and comes with 36 in a pack. Check out the before and after photos in the reviews to see just how well it works. One happy customer said, “First time I have tried these little things and they’re truly amazing. Pop them on if you have a spot you think is going to come to a head/has one and by morning it’s free of gunk and the spot is flat. I’ve recommended them to multiple of my friends, they’re SO worth the cash!!! Incredible!!”

$12.99 AT AMAZON

Maryann Organics Collagen Cream

This retinol vitamin A moisturizer is loved by over 1200 reviewers. Here’s how it works: the complex blend of ingredients (including Hyaluronic Acid, Aloe Vera, Citric Acid, Vitamin C, and Collagen) work together to sooth skin, boost elasticity, and encourage cell renewal. Reviewers found that this smoothed out fine lines and made skin appear healthier and glow-y almost immediately. This moisturizer definitely competes with some of the luxury brands, except that this bottle of magic is offered at a drugstore price.

$20.89 AT AMAZON

Revlon One-Step Hair Dryer And Volumizer Hot Air Brush

Most days, you’re probably relying on dry shampoo and hope, and you’re lucky to run a brush through your hair before running out the door. The Revlon one-step hair dryer and volumizer will make your morning routines easier by combining a few steps. The brush has air vents and an ion generator built-in to quickly dry your hair without causing frizz, and the tangle-free bristles will help smooth and style your hair with a few flicks of the wrist. There are three different heat/speed settings, including a cool option.

One busy mom and reviewer said, “I have 4 kids (so not a lot of time) and like 7 people’s worth of stubbornly wavy/curly and long hair on my head. It’s a giant pain in the ass and takes a lot of time. Except today when I tried this! Unbelievable easy and I didn’t even have to go back over it with a flat iron! Dry in record time and looks naturally straight! (None of those odd bumps) I can’t wait to dry my girls hair after a nighttime bath too. I almost never write reviews but thanks to this magical thing I had the time!”


Bio-Oil Skincare Oil

There’s nothing like a little fun in the sun (read: time spent in a swimsuit) to draw attention to your not-so-hidden stretch marks. We feel you, mama! But that’s where Bio-Oil comes in with a non-greasy skincare oil that works to improve the appearance of scars and stretch marks. It’s formulated with Vitamin E and natural chamomile and works for all skin types. Says one Amazon customer, “I used this twice daily starting in the second trimester and am happy to report NO STRETCHMARKS now after pregnancy! This is really saying something as I have been prone to stretch marks my entire life, as have my mom and sister: I got them bad in the teenage years. I used this product on my tummy, hips, and thighs along with a natural lotion (shea, coconut) to moisturize and have no new stretch marks at all. I should add that I am 30yo, and have skin that easily bruises or injures. NOTHING! I would highly recommend this and intend to use it for future pregnancies.”


Paula's Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant Duo

This exfoliant from Paula’s Choice has nearly 40,000 reviews. The Salicylic Acid helps to exfoliate dead skin cells, smooth wrinkles, and brighten your face overall. Take it from this reviewer who raved, “I have every skin issue you can think of. Rosacea, acne (hormonal, cycstic, Whiteheads, blackheads), dehydration, excessive oiliness, redness, all of it…I’ve been trying to turn my skin around for YEARS!! this was the product that did it. If I could give it 100 stars i would. It has seriously changed my life!!!”

$10.00 AT AMAZON

Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer

A product with over 98,000 reviews should say enough, but we’ll explain why the Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer is still American’s favorite concealer. Not only does it help eliminate the appearance of dark circles. “Best under eye concealer ever,” said one reviewer. “I am 67 years old, have tried them all and I wouldn’t go out without applying this concealer. It blends nicely with my foundation and has never caked. The sponge applicator is soft and makes application quick and easy.”


Neutrogena Makeup Remover Cleansing Towelettes

Makeup remover wipes aren’t a replacement for washing your face, but they’ll do in a pinch or when you just don’t have the time. These Neutrogena cleansing towelettes are soft and gentle on the skin, and they remove 99 percent of makeup, including waterproof mascara. They’re alcohol-free, ophthalmologist-, allergy- and dermatologist-tested, and they’re safe to use even on your eye area (good news for anyone who has sensitive eyes or wears contact lenses). They’re designed not to leave a residue, and this set comes with two packs of 25 towelettes each.

Says one reviewer, “These are great for removing light or heavy makeup. It doesn’t leave a lot of oily feel behind, but I also wash my face after removing makeup to make sure all of it was removed and no gross film is left on my face. It easily comes off and you don’t need to scrub super hard with it to get results.”


Cbiumpro Shampoo Massager Brush (2 Pack)

This Shampoo Brush is a new #1 best seller on Amazon, but already has nearly 35,000 reviews. The brush has soft, silicon bristles for relaxing, massage-like scalp care and hair washing in the shower.  And it works for any and all types of hair! Among the nearly tons reviews, one happy customer said, “My sister ordered this set of two, one for her and one for my 10 yr old daughter. My daughter has super thick hair and it’s very hard for her to wash it correctly, most of the time I have to help her or the next day she will have oily hair on the parts she missed. She also has dandruff which causes a lot of itching. Ever since using this, we have not had one problem. Her head doesn’t itch anymore, and she’s able to get her hair really clean on her own. My sister loves hers as well! She had suffered from dandruff and this is the perfect little massager without scratching or damaging the scalp. Her dandruff is almost completely gone. All 3 of us would recommend this for anyone.”


EltaMD UV Clear Facial Sunscreen Broad-Spectrum SPF 46

We all know how important sunscreen is now, right? In this set from EltaMD, you get a set of two: one for your face and one for your body. It’s best seller on Amazon with  a near-perfect 4.8 rating. “The BEST,” said one Amazon reviewer. “I bought this face lotion from a recommendation on r/skincare and at first I was skeptical due to its price… However, after using it for a few weeks I now know that you get what you pay for with face lotions. It’s light, rubs into my skin easily, doesn’t give you the ghost look after, and absolutely works.”

$51.00 AT AMAZON

Schick Hydro Silk Touch-Up Multipurpose Exfoliating Facial Razor

There are tons of benefits to using facial razors. Makeup goes on smoother, it’s easier (and cheaper) at-home maintenance, and more. This pack from Schick Hydro Silk comes with three different colored razors and reviewers are obsessed. Among the 116,000+ reviews (you read the right, 116K), one read, “Super easy and satisfying to use, you’re literally scraping all of the peach fuzz and dead skin off your face…My face is glowing and incredibly soft now. Highly recommend.”


Neutrogena Hydro Boost Hydrating Gel Eye Cream

Busy moms run on very little sleep (and even less water), so give your under eyes a boost with this Neutrogena Hydro Boost Hydrating Gel Eye Cream. The gel formula is quick-absorbing and has hyaluronic acid to lock in moisture, so it’s almost like feeding your skin a cup of water. It’s oil-, dye-, and fragrance-free, you can wear it alone or under makeup, and it’s safe to use every day.

One reviewer called this eye cream magic in a tube and said, “I’ve only been using it for a few days, but I’ve already seen drastic changes. I had bags under my eyes so bad that every time I went through the airport, they charged me extra for luggage. In just a matter of days, those bags have reduced drastically to the point that you only really see them when I smile. The dark circles have practically vanished as well and the lines I had under my eyes have begun to look less deep. It is the most affordable and moisturizing eye cream I’ve used.”

$12.68 AT AMAZON

CeraVe Moisturizing Cream

For anyone with sensitive skin, CeraVe’s moisturizing cream was developed with dermatologists to be gentle and non-irritating. It has essential ceramides to help restore your skin’s protective barrier as well as hyaluronic acid to help your skin retain its moisture. It’s fragrance-free, hypoallergenic, and non-comedogenic. The cream is also formulated with a patented technology that slowly releases the moisturizing ingredients over time, providing 24-hour hydration. Use it on your face, your hands, and your entire body and be prepared to say goodbye to dry skin.

Says one reviewer, “I have extremely dry skin that’s also acne prone and sensitive. That’s a tough combination to treat because most products that heavily moisturizer also cause acne. This lotion is by far the best I’ve used! I can slather it on as much as I want without any irritation or acne and it soaks right in and soothes my dry skin. I’m a lifetime customer for sure.”


TruSkin Vitamin C Serum for Face

This TruSkin facial serum has vitamin E, vitamin C, and hyaluronic acid to help brighten your complexion and combat fine lines and dark spots. It’s cruelty-free and has a plant-based formula that includes aloe vera, witch hazel, botanical hyaluronic acid, and jojoba oil. There are no synthetic color additives and it’s 72 percent organic.

This best-selling serum has over 45,800 Amazon reviews, and one happy reviewer said, “My search for an amazing serum is finally over. I just purchased my 3rd bottle and I am hooked! My skin looks flawless and I have been getting so many compliments about how great I look. My skin glows as if I just walked out of a spa treatment. A little goes along way, the bottle usually last me about 3 1/2 months. I use it every morning and every night. Thank you for his amazing product!”


Belei Charcoal Balancing Mask

Charcoal masks are a must-have in your beauty routine. This clay mask from Belei is dermatologist approved and works great for all skin-types with ingredients like Aloe, Beeswax, and of course Charcoal powder (while leaving out the nasty stuff like sulfates and parabens). After one use, your skin will feel hydrated and healthy! Prepare for glowy, dewy, healthy skin. Get this while it’s 20% off!

$15.88 AT AMAZON

Aztec Secret Indian Healing Clay

The (Aztec) secret’s out — this healing clay can help you give your skin a deep pore cleaning right from home. The 100 percent natural calcium bentonite clay can be used for facials, body wraps, hair masks, foot soaks, and more. You mix the clay with water and/or apple cider vinegar, apply to your skin, and leave it on for 5-20 minutes depending on how sensitive your skin is. There are no additives or fragrances, and the one pound container can make 10-15 facials.

Says one reviewer, “I have heard nothing but great things about this mask for years, I just bought it, and I can say no wonder it is worth the hype. I have had a troubled patch of super small bumps (milia like?) on my forehead for about a year now and this reduced the appearance overnight!! It’s not drying at all which I have some dry areas which I expected to worsen after but it leaves a nice moisture to the skin! The moisture isn’t film like at all. It says once a week but I’ve used it the past 3 days and my pores are less noticeable. Overall I’m excited to see a difference in my skin.”


Tree Hut Shea Sugar Scrub

Let tropical vacation vibes come to you in the form of a mango-scented sugar scrub. And if mango’s not your thing, the Tree Hut scrub also comes in coconut lime, passionfruit & guava, pomegranate acai, and mocha & coffee bean options. The scrub has ingredients including 100 percent pure shea butter, mango puree, avocado oil, orange oil, and macadamia seed oil to help exfoliate, cleanse, and moisturize your skin.

One reviewer says, “I absolutely love Tree Hut scrubs. They are a staple and I have ordered multiple delicious scents. Every scent is amazing. Adequately coarse enough to remove dead dry skin (think sugar, not cornmeal) texture. Moisturizing. Rinses off and leave trace amounts of oil… But not greasy and excessive. I’ve purchased lesser products at higher prices. I keep a tub of it in my shower and use it regularly. Inexpensive, across the board wonderful product for dry elbows, hands, legs, etc.”


Although we only recommend picks we really love, we may earn a commission on purchases made through links from our site.
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Revlon One-Step Hair Dryer And Volumizer...
TruSkin Vitamin C Serum for Face
Aztec Secret Indian Healing Clay
CeraVe Moisturizing Cream
Neutrogena Makeup Remover Cleansing Towe...
Tree Hut Shea Sugar Scrub
Dermora Foot Peel Mask
Neutrogena Hydro Boost Water Gel
Essence Lash Princess False Lash Effect ...
Bio-Oil Skincare Oil
Maryann Organics Collagen Cream
Belei Hydrating Facial Cleansing Wipes
Belei 'Blemishes Be Gone' Duo Skin Care...
Belei Triple-Peptide, Paraben Free Under...
Belei Charcoal Balancing Mask
Tree Hut Shea Sugar Body Scrub

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Cbiumpro Shampoo Massager Brush (2 Pack)
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