25 Black-Owned Brands And Businesses To Add To Your Daily Routine

25 Black-Owned Brands And Businesses You Can Support Now — And Always

February 5, 2021 Updated September 14, 2021

Scary Mommy, Maison Noir Wines, DorcasCreates and Hyper Skin

2020 shed light on a lot of injustices in the country, but it was also the year that Black voices, businesses, and brands were amplified more than ever. As we settle into the new year, it’s important to continue supporting the Black community and the amazing talents within it. 

Although February is Black History Month, Black-owned businesses and brands should be incorporated into things we do and use on a daily basis. Whether that’s going to your local coffee shop or using your favorite face mask, Black-owned companies are everywhere! Ahead are some of our favorite products from Black-owned businesses. Many of them offer subscription services too — so make sure you keep going back!

Black-Owned Beauty Brands

Ornami ‘No Scrubs’ EX-Foliator Sugar Scrub

Ornami is a Black woman-owned skincare and beauty company that is all about living your best life and treating yourself like the queen you are. The No Scrubs’ EX-Foliator Sugar Scrub is perfect for anyone that’s obsessed with trying new beauty regiments or needs a little extra push to get started. If the clever pun in the name doesn’t do the trick, the vanilla and lavender scent definitely will. It will work wonders on your skin and help scrub away that toxicity of 2020.


Glory Skincare Box

The Glory SkincareBox is designed for both the beauty expert and beginner. What’s awesome about this subscription box is that you can decide what’s included based on your personal skin needs and concerns (so it’s not an everyone-gets the-same-thing type of deal, and we love it.) Everyone’s skin and skin concerns are different, and Glory knows that. You’ve got your choice between the Essentials, Inaugural, and Premium box. Each including a cleanser, exfoliant, and moisturizer and adding in additional products based on which box you choose.

Founder and CEO, Alisia Ford made sure that every product included is cruelty-free and non-toxic, making luxury skincare accessible to everyone. Oh — and their Eucalyptus & Mint scented candle is must-have for a success self-care Sunday.


One-time purchases are also available

EADEM Milk Marvel Dark Spot Serum

EADEM’s Milk Marvel is a dark spot serum made for women of color, by women of color. Ingredients like licorice root, ethyl ascorbic acid, glycerin, and papaya enzymes help fade hyperpigmentation, smooth skin, and minimize the look of pores.

One happy reviewer raved, “Just over a month after use and this is magic. My skin hasn’t looked this good since my teens. This 50-something salutes you, ladies!”

Also available at Sephora


Hyper Clear Brightening Clearing Vitamin C Serum

If you’re looking for bright and even skin (who isn’t?) then Hyper Clear Brightening Clearing Vitamin C Serum is a must in your skincare routine. Ingredients like fruit enzymes and turmeric work together to reduce age spots, sun spots, and acne scars.

Among the hundreds of positive reviews, one customer said, “I’ve been using hyper skin vitamin C serum for about a month and I’m literally Obsessed!!!! My dark spots have faded drastically and the overall appearance of my skin is hella Bright and Glowy.”

Also available at Urban Outfitters


KNC Beauty Collagen-Infused Lip Mask (5 Pack)

This one definitely wins the innovative beauty award and we oddly love it. This jelly-like sheet comes in the shape of giant lips that you put on to moisturize, smooth, and hydrate your lips. The all-natural ingredients include collagen, rose flower oil, Vitamin E, and bitter cherry extract.

“I love these masks! I try to never be without them. My lips are constantly dry, and these are so soothing and really moisturize my lips,” said one Mama on Sephora.com. “I first exfoliate then use these. I leave them on as long as I can. My 10-year-old daughter loves to use these with me, so we have a whole ritual of exfoliating our lips first, then applying these. We love them.”

Also available at  Sephora


Sade Baron Activated Charcoal Bar Soap

The secret ingredient to clear and smooth skin is activated charcoal. Sade Baron has a face and body soap bar made with the ingredient, along with coconut oil and shea butter. “AMAZING product,” said one happy customer. “It keeps my skin smooth and moisturized. Also, the bar is really big compared to other places I have gotten charcoal soap from so it’s a really good investment. I’m never going to switch back. I am so satisfied.”


Black-Owned Hair Care Brands

Pattern On-The-Go Kit

Pattern is owned and operated by the effervescent actress Tracee Ellis Ross. She created the brand specifically for curly, kinky coils and tight textures with the goal to enhance them with healthy, hydrating products. This On-The-Go Kit comes with Hydration Shampoo, Heavy Conditioner, Leave-In Conditioner, and a cosmetic bag — all in travel size! Don’t worry, they’re also available in full size and individually sold too. 

Take it from the experts themselves. One pro reviewed, “As a hairstylist, recommend this product to anyone who wants to restore and maintain moisture and hydrated hair,” she said. “I love this product because it’s super hydrating after I color my hair. Go out and get yourself this product and I guarantee you will not use another product line after Pattern!”

Also available at Amazon


Black-Owned Clothing Brands

Phenomenal Woman T-shirt

You’ve probably seen these shirts on your favorite celebs before, but did you know it was Black-owned? Phenomenal was launched by the niece of Vice President Kamala Harris, Meena Harris (yep!), and Brad Jenkins. Different versions of the ‘Phenomenal’ shirt include “Phenomenally Black,” “Phenomenally Latina,” “Phenomenal Mother,” and more; encouraging women to be proud of who they are and shout it from the rooftops.


DorcaCreates Black Hair Illustration Tote Bag

This canvas tote from DorcaCreates is all about Black women’s hair in the fall. From protective styles like braids to beanies and wraps, it’s a beautiful depiction that’s screen printed on a large natural canvas tote. Perfect for shopping, holding laptops, books, etc!

One happy customer raved, “All items I’ve purchased from Dorcas have been nothing short of beautiful! Fast responses and perfect products. I gifted this tote to my sisters and they love it! I’m purchasing another for myself!”

$14.33 AT ETSY

MIRIELLE Gold Double Hoop Earrings

All of MIRIELLE’s products are handmade in Arizona. From gorgeous jewelry like the hoops above, to hair accessories, face masks, and more.

$49.99 AT AMAZON

ZOU XOU Shoes Lagos Sandal

Handmade in Argentina and shipped from Brooklyn, these ethically made sandals are some of the best quality you’ll see in shoes. It features a 25 mm heel, a hazelnut color, and genuine leather. 

“Omg they are perfect,” said one Etsy reviewer. “As soon as I opened the box I could smell the quality. I’ve been eyeing these shoes for months and they are so worth it! Keeping these forever.”

Also available on Etsy


Black-Owned Home Brands

Oui The People Patriarchy Candle

Who knew the end of the patriarchy smelled like citrus and cinnamon? The Oui The People description pulls you in immediately reading, “Indulge in warm, inviting accords of self-governance, privilege, and the end of male domination.” Obviously, you have to try this. Along with an amazingly-themed candle, Oui The People’s main focus is body care. They provide bikini sheet masks (something I didn’t even know I needed), ingrown hair relief toner, sensitive skin razors, and more.


Jams Hook Pillow by Jungalow

Not only is Jungalow great for revamping your home decor (no, seriously — everything is gorgeous), they also give back to the earth. With every purchase, TWO trees are planted. They also match any donations in order to provide families with sustainable food, livestock feed, and more.

This particular Jams Hook Pillow was designed by founder, Justina Blakeney. Reviews rave of their high quality and  certain “Feng Shui” they bring to their home.


Clare Paint

When repainting a room in your home, consider using Clare. The company provides an array of vibrant colors that are washable, durable, and self-priming. Founder Nicole Gibbons is also an interior designer, so we trust her eye. You can try a swatch of any color for $2 or get a gallon for $54. 

“Picking the perfect white was so easy and stress-free! The paint has virtually no scent. I painted my daughter’s nursery in the afternoon and she slept in the room the same evening. I can’t recommend Clare enough!” said one reviewer.



Black-Owned Wine & Beverage Brands

Maison Noir Wines "LOVE DRUNK" Rosé

Maison Noir Wines was originally created for New York restaurants only, but it’s now available for the world to enjoy and we’re ecstatic. This rosé has hints of strawberry, watermelon, and “a hint of kiwi” according to the company’s website. You have your choice of buying a single bottle or a three-pack. Take this as your sign to get the three-pack.


2019 Three by Wade Blanc

Calling all NBA (and Gabrielle Union) fans! Did you know that Dwayne Wade had his own wine line? This white wine has hints on “lemon blossoms and honeysuckle.” That sounds like the perfect wine to sip in the springtime.


McBride Sisters Collection Black Girl Magic Trio

The McBride Sisters have definitely made a name for themselves in the wine industry for the smooth and refreshing wine. This wine trio comes with a Rosé, Riesling, and Zinfandel — what more could you need? Try and get your hands on this best selling trio while you can!


Golde Make Your Matcha Kit

Golde is taking over the beauty and wellness industry with its award-winning face masks and delicious latte blends, but matcha is where they got their start. In this kit from Golde, you’ll receive 1 bamboo matcha whisk and a jar of pure matcha. 

“Delicious matcha!” said one review. “The matcha was so good and smooth! Gives you energy like coffee, but without the crash. And the whisk works perfectly to get rid of all the clumps and give you a smooth matcha tea!”


A $48 value

Black-Owned Wellness Brands

The Honey Pot Everyday Herbal Pantiliners

An easy way to incorporate Black-owned brands into your daily (or monthly) routine is by using the all-natural, Everyday Herbal Pantiliniers from The Honey Pot. They’re eco-friendly and vag-friendly.  One happy customer said, “These are my go-to products on my cycle!! On my lighter days, I’ll wear these and on my heavy days I’ll still wear these with my honey pot super tampons!! I love these! They are light, discreet, flexible, good coverage! The best panty liners EVER!! Makes it even better that it is all-natural!”

Also available at Amazon and Walmart


HunnyBunny All-Natural Deodorant

HunnyBunny is a  bestselling bath and beauty brand created by mother Leigh Byers for her two daughters. “If it isn’t good enough for them, then it isn’t sold,” it says in the company’s mission. This all-natural deodorant comes in three different scents (Apricot, Tea Tree & Orange, and Lavender & Lime). It smells great and does it’s job in protecting body odor. Great for women, men, and kids!

$12 AT BLK + GRN

Black-Owned Products For Mothers

Darlyng & Co. Organizational Diaper Backpack

This diaper backpack isn’t only stylish, but it’s useful too. It features 11 fully-insulated pockets, 2 stroller straps, a changing pad, and can be worn in three different ways (backpack, crossbody, and a shoulder bag).

One momma-to-be reviewed the bag and said, “It’s a beautiful color, looks like a high end bag, and has so many pockets/ so much storage!! I can not wait to fill it up with all my baby items and look super stylish while being in mommy mode!”

Darlyng & Co. products are also available on Amazon.


Beurre Shea Butter Belly & Nipple Cream

This shea butter cream from Beurre is specifically made for belly and nipples during pregnancy. Along with natural shea butter, ingredients include grapefruit seed extract moisturizing oils that help repair stretch marks and dehydrated skin.


The Honey Pot Mommy-to-Be Wash

For all the new and expecting mamas out there, The Honey Pot has a few special products just for you. Along with the Mommy-to-Be Wipes and Post-Partum Pads, the Mommy-to-Be Intimate Wash is made to safely calm discomfort and fight odor during your pregnancy. Like the rest of the brand, this wash is all-natural and free of artificial fragrance, parabens, sulfates, and all the other harmful stuff you’d rather avoid. 

One expecting mom reviewed, “I use this product every day in the shower and love it! I love how gentle it is, and given that I’m pregnant I’m more susceptible to infections. So this helps me feel clean and refreshed without an overpowering scent!”

Also available at Amazon and Walmart


Black-Owned Products For Babies

SDOT Beauty Baby Collection

This Baby Collection from SDOT Beauty includes gentle baby wash, soothing baby oil, calming baby lotion, and an all-natural diaper balm. Essentially, it’s everything you need for your little one. SDOT Beauty makes sure to leave out all of the harmful ingredients like parabens, dye, sulfates, etc. Each item is sold individually, too!


Black-Owned Business Collabs With Companies We Love

Jungalow x Native Body Wash and Deodorant

Black-owned home decor company Jungalow has teamed up with Native to create custom (and limited edition!) scents of deodorant and body wash. Each product is made with clean, effective ingredients that will leave your skin feeling the smoothest it’s been in years. From Paradise Flower & Amber (and a favorite of ours at Scary Mommy) to Sandalwood & Fig — there’s no doubt you’ll feel refreshed after adding this collab to your daily routine.

Also available at Jungalow


Subscription option available

Although we only recommend picks we really love, we may earn a commission on purchases made through links from our site.
stroke red
Maison Noir Wines "LOVE DRUNK" Rosé
Golde Make Your Matcha Kit

A $48 value

Clare Paint
Jams Hook Pillow by Jungalow
Oui The People Patriarchy Candle
Ornami ‘No Scrubs’ EX-Foliator Sugar...
Hyper Clear Brightening Clearing Vitamin...
KNC Beauty Collagen-Infused Lip Mask (5 ...
DorcaCreates Black Hair Illustration Tot...
Phenomenal Woman T-shirt
ZOU XOU Shoes Lagos Sandal
Pattern On-The-Go Kit
The Honey Pot Mommy-to-Be Wash
The Honey Pot Everyday Herbal Pantiliner...
Darlyng & Co. Organizational Diaper Back...
Beurre Shea Butter Belly & Nipple Cream
SDOT Beauty Baby Collection
HunnyBunny All-Natural Deodorant
Sade Baron Activated Charcoal Bar Soap
Glory Skincare Box

One-time purchases are also available

2019 Three by Wade Blanc
McBride Sisters Collection Black Girl Ma...
MIRIELLE Gold Double Hoop Earrings
Jungalow x Native Body Wash and Deodoran...

Subscription option available

EADEM Milk Marvel Dark Spot Serum